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Branding: The Right Way vs. the Wrong Way

Painting of an R in a circle with text: Authors, Trademarks, & Ethics

A crazy story erupted on social media with the hashtag #cockygate involving authors, Amazon KDP, and trademark law. One author is attempting to prevent others from using a word in their book titles, as she mistakenly thinks our book titles are our brands.

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May 8, 2018

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Reader Connections, Fake Personas, and Catfishing

Yellow figurine on pile of fake coins with text: When Does "Fake" Become "Fraud"?

Many authors try to create a sense of friendship and connection to their readers. But some “authors” aren’t authors at all—they’re marketing people using ghostwriters and fake personas to trick readers into forming those connections.

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April 17, 2018

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RWA16: Industry Insights from Data Guy and More

Strings of 0s and 1s with a heart overlay and text: Data Insights from RWA

This year at RWA, I was eligible to attend special published-authors-only workshops geared toward those with more experience, and I want to share some of the highlights from those workshops, as I think we can all benefit from many of the insights.

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July 26, 2016

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Formatting for eBooks: Tips and Pitfalls — Guest: Angela Quarles

Graffiti scribbles on a wall with text: How Can We Avoid a Formatting Mess?

We’ve probably all heard stories about ebook formatting problems, but we can be at a loss for how to tell a good formatter from a bad one. What issues should we watch out for? What questions should we ask? Even if we traditionally publish, we might want to judge whether our publisher knows what they’re doing for ebook publishing.

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October 15, 2015

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Self Publishing? What’s Your Distribution Plan? — Part Two

Stick figure at a chalkboard with text: Fiction University Day! What's Your Distribution Plan?

Indie publishing isn’t made up of just one decision to put us on one path. Last month, we identified four options for the distribution of our books, and we started with a closer look at two of those distribution options. This month, we’re looking at the other two distribution options and when they might work best for us.

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October 1, 2015

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Self Publishing? What’s Your Distribution Plan?

Stick figure at a chalkboard with text: Fiction University Day! What's Your Distribution Plan?

Indie publishing isn’t made up of just one decision to put us on one path. The choice to self-publish is just the first of dozens, maybe hundreds, of decisions we’re going to have to make as part of our indie career. One choice we have to face is how we want to sell our books. There’s no right or wrong answers—only what works best for us.

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September 3, 2015

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The Ultimate Gift Guide for Writers

Snowman holding gift with text: The Ultimate Gift Guide for Writers

Many of us need help knowing what gifts to buy for people, so with that in mind, I’m sharing my Ultimate Gift Guide for Writers. If you’re a writer, this might help you give suggestions to family or friends. Or you can direct your family to this post for ideas. Something on this list is bound to please every writer out there.

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November 25, 2014

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