Many authors try to create a sense of friendship and connection to their readers. But some “authors” aren’t authors at all—they’re marketing people using ghostwriters and fake personas to trick readers into forming those connections.Pin It
Sometimes a “refresh” of our brand isn’t enough to match the changes we want to make to our online life. Let’s explore what we might want to watch out for when we’re considering a major change.Pin It
Our platform consists of online components, such as our website and social media accounts, that we use to get our messages out. But we can fall behind on keeping those components up-to-date and need to do a little spring cleaning.Pin It
For every author who’s been successful with Facebook Ads, dozens more have seen their investment disappear. Christina Delay’s sharing her advice on learning about our readers and reaching out to them with Facebook.Pin It
There’s no “always right” approach to our brand’s voice. The traditional advice is to avoid talking about religion or politics, but in a politicized world, should our personal beliefs play a role in our brand or not?Pin It
About a year ago, I talked about what we should do for our author website. I’d recommended adding bonus content for our readers, and I finally followed my own advice. *smile*Pin It
Every blog is unique. Every blog’s community of visitors—and their tendency to leave comments or their style of comments—is unique as well.
Here, I’ve been blessed with a great community of blog readers, and as part of my website resign, I tried to find a better comment system to help.
A few weeks ago, I hinted that I’ve been busy working on a secret project. If you’re visiting this post online, you can see the evidence of that project right here: a brand-spanking-new website! Shiny!Pin It
We can’t do it all, and as Jenny Hansen mentioned recently, that includes limiting our social media platforms. It’s so easy in this business to overdo things, and that includes our branding efforts. Let’s take a look at how to find (and keep) the right balance for the sake of our sanity.Pin It
Many forms of writing include visual elements, but there’s a difference between images that simply provide a visual element, and images that add to the writing. Let’s take a look at how we can make the visuals we include with our work add to the meaning of our words.Pin It