What Kind of Marketing Plan Will Work for Us? — Guest: Siera London
Marketing is hard, so how can we come up with a marketing plan that will work for us, our brand, and our books? Siera London shares her system.
Pin ItWhere Normal Need Not Apply
Marketing is hard, so how can we come up with a marketing plan that will work for us, our brand, and our books? Siera London shares her system.
Pin ItEventually, every writer will need an organizational system, but many of us struggle to find one that works for us. Here are a few insights and resources.
Pin ItWe often struggle to call projects done. Especially if we self-publish, many of our projects are never-ending, and that can create a feeling of burnout.
Pin ItIf we’re overwhelmed, that stress isn’t good for our creativity. Let’s explore how to break tasks into manageable chunks—for writing and for our life.
Pin ItPart of being an author is finding and marketing our book to readers who will love our story. If we think like a business person, we can see how the launching of a new book has many similarities to how businesses launch a new product.
Pin ItWe often hear advice about online marketing, but we shouldn’t forget local opportunities. Elizabeth Randolph is here to give her unvarnished look at a few local promotion options—what worked, what didn’t, and what she wants to try in the future.
Pin ItMany groups and forums for self-published authors compare notes on what works (or doesn’t work) for promoting our work. I’m not a promotion expert—at all. But I’m sharing my experience on what I’ve tried so we all have another data point to consider.
Pin ItYesterday marked the release of my fifth book, Stone-Cold Heart. Even though I didn’t do anything special, that was a mistake. We should take the time to celebrate our victories, no matter what they are or where we find them.
Pin ItDue to my health issues over the past 14 months, I’ve missed a lot of self-imposed deadlines, and it’d be easy to get frustrated. But it’s important to remember that slow progress is not a failure. Slow progress is still better than nothing.
Pin ItThere’s no end to the struggles we face as a writer, including gathering reviews for our books. With Amazon’s algorithms, the quality, quantity, and recency of reviews can affect whether potential readers ever see our work, so it’s important to encourage reviews of our story.
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