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Why Is Head Hopping Considered Lazy Writing?

Cat asleep on a rug with text: Is Our Writing "Lazy"?

Several writing craft issues tend to be hallmarks of what’s called “lazy writing.” The practice of head hopping is usually considered lazy writing, but we might not understand why it earns that label. Let’s learn more and see how we can avoid head hopping and the “lazy writing” trap.

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May 1, 2018

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Promo Tool: Making Videos with Lumen5

Close up on a button for video with text: Creating Easy Video Content

Yesterday I played with Lumen5, a super-easy video creator. It makes it easy to create videos from blog posts or other writing in just a few minutes. Should we use it? Let’s take a look at how we might use it for promotion.

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April 26, 2018

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Reader Connections, Fake Personas, and Catfishing

Yellow figurine on pile of fake coins with text: When Does "Fake" Become "Fraud"?

Many authors try to create a sense of friendship and connection to their readers. But some “authors” aren’t authors at all—they’re marketing people using ghostwriters and fake personas to trick readers into forming those connections.

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April 17, 2018

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Does Your Platform Need a Spring Cleaning?

Broom leaning against a wall with text: Spring Cleaning: Time to Update Our Website and Social Media

Our platform consists of online components, such as our website and social media accounts, that we use to get our messages out. But we can fall behind on keeping those components up-to-date and need to do a little spring cleaning.

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April 10, 2018

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