Where Normal Need Not Apply
Those of you who have been following my publishing process might be wondering why the one book I have out so far is free. After all, it costs money—potentially lots of money—to publish a book. Let’s take a look at a publishing plan for when it might make sense to give our books away for free.
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Everything we write should be intentional—the words we use, the events we emphasize, the emotions we evoke, the themes we build, etc. But when our writing doesn’t match our intentions, we might need trusted feedback that forces us to justify our choices.
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There’s no “one right way” in publishing. We can probably all think of ways that don’t work, but there are often several paths that do lead to success. The same applies to encouragement advice. We often see two kinds of encouragement in the writing world: pushy and sympathetic. Either way can work, depending on who we are at this moment in time.
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Last week, we talked about the different kinds of editing and editors, and we also talked about how to evaluate editors. Now let’s dig deeper into some of the variations we might encounter when evaluating editors. By understanding these variations, we might better be able to find our perfect match.
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When we’re ready for professional editing, we want to make sure our editor is good, especially if we’re opening our wallet. Here are some tips, questions, and processes that will help us evaluate editors for our needs.
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What type of editors are most important for our success? Let’s take a closer look at the types of editing and when we might (or might not) need that type of editing.
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We probably all have to-do lists rolling out behind us like Santa Claus’s naughty-or-nice list. Yet if you’re like me, your to-do list never seems to relent. Part of my problem is that I’m not as focused on my priorities as I should be, so let’s talk about 4 things we can do to keep our focus on our priorities.
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All writers, especially those who self-publish, have to decide: Are we writing and publishing just for ourselves? Or to get customers (readers)? Depending on our answers, we can prioritize “fast, cheap, or good.”
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Whether we want to push our publishers to live up to their marketing promises, hire a marketing team, or do all of our promotion on our own, the best way to make sure things work out the way we want is to be informed. To help educate us, Jennifer Fusco, author and marketing expert, gives a rundown on the basic marketing strategies.
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One truism in writing that’s often repeated is “write what you know.” But that advice can be harmful—at least for fiction writing. I much prefer the advice: Write what you want to learn about. Being open to learning new things for our writing can enrich our lives—and be fun!
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