Mastodon
Close

Career Planning for Writers

Branding and goal planning. Sample topics: deciding on your goals and priorities, branding issues, entrepreneurship, platform building and ownership, series vs. stand-alone stories, etc.

Working for “Exposure”? Get the Most Out of It

A deep starry field with text: Making "Exposure" Earn Its Pay

We’ve been discussing when we might be willing to be paid in “exposure.” There are valid reasons for deciding that more exposure will be good for our long-term plans. However, we’d want to make sure that exposure actually materializes in a helpful way and works hard for us.

Pin It

February 18, 2016

Read More

Should We Work for Free?

Long-exposure photo of light tracks with text: When Is "Exposure" Worth It?

Kristen Lamb wrote last week about how the “culture of free” is killing creatives. Too often, we’re expected to work “for exposure.” At the same time, I recently posted about how we can use free content as a pricing strategy. So which is it? Should we work for free or not?

Pin It

February 16, 2016

Read More

If We’re Serious about Writing, We’ll…

Stack of paper with text: What Do "Serious" Writers Need to Do?

Some sales pitches play on our fears, and others play on our self-doubt. These sales messages are usually worded like, “If We’re Serious about Writing, We’ll…” Unfortunately, messages like this aren’t limited to sales pitches.

Pin It

January 28, 2016

Read More

Author Newsletters: 6 Tips for Smart Strategies

Line up of information dispensers with text: 6 Tips for Author Newsletters

Approximately seventy bajillion new books are released every day (give or take a few bajillion). Our newly released books might have a hard time being noticed, so when we find readers who like our work, we want to make sure they’re still in our audience for our next book. Enter the email newsletter.

Pin It

January 14, 2016

Read More