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Career Planning for Writers

Branding and goal planning. Sample topics: deciding on your goals and priorities, branding issues, entrepreneurship, platform building and ownership, series vs. stand-alone stories, etc.

Decisions, Decisions: What Should We Write Next?

Kitten in tall grass with text: Are Shiny Ideas Stalking You?

If we have multiple story ideas, how do we decide which one we should write next? We want to pick one that we feel strongly enough about that when the going gets hard—and it will—we won’t be tempted by a different shiny idea. So how can we avoid second guessing ourselves?

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July 21, 2016

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Working for “Exposure”? Get the Most Out of It

A deep starry field with text: Making "Exposure" Earn Its Pay

We’ve been discussing when we might be willing to be paid in “exposure.” There are valid reasons for deciding that more exposure will be good for our long-term plans. However, we’d want to make sure that exposure actually materializes in a helpful way and works hard for us.

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February 18, 2016

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Should We Work for Free?

Long-exposure photo of light tracks with text: When Is "Exposure" Worth It?

Kristen Lamb wrote last week about how the “culture of free” is killing creatives. Too often, we’re expected to work “for exposure.” At the same time, I recently posted about how we can use free content as a pricing strategy. So which is it? Should we work for free or not?

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February 16, 2016

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If We’re Serious about Writing, We’ll…

Stack of paper with text: What Do "Serious" Writers Need to Do?

Some sales pitches play on our fears, and others play on our self-doubt. These sales messages are usually worded like, “If We’re Serious about Writing, We’ll…” Unfortunately, messages like this aren’t limited to sales pitches.

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January 28, 2016

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