Where Normal Need Not Apply
Branding and goal planning. Sample topics: deciding on your goals and priorities, branding issues, entrepreneurship, platform building and ownership, series vs. stand-alone stories, etc.
As writers, we can burn out in so many different aspects of our lives that it’d be a surprise if we never burned out. And if we don’t deal with our burnout, the problems are likely to get worse, so we might need to make changes.
Pin It
Heads up: You’re going to want to bookmark this post. *smile* The last few weeks have proven that trademark problems are here to stay in the publishing world for all authors of every genre, but we can fight back.
Pin It
Even when people are interested in our work, they might not follow through with purchasing our stories. Christina Delay explains how Google AdWords can get previously interested readers to commit and check out our books.
Pin It
All of us start on the writing path from different places, but somewhere along our path, we realized an online writing community existed. The #cockygate issue reiterated for me just how important that community is for our career.
Pin It
A crazy story erupted on social media with the hashtag #cockygate involving authors, Amazon KDP, and trademark law. One author is attempting to prevent others from using a word in their book titles, as she mistakenly thinks our book titles are our brands.
Pin It
Many readers want to read and support “own voices” stories, where authors share a marginalized trait with their protagonist, but authors can be uncomfortable with the label due to judgment or privacy concerns. Bran L. Ayres shares their tips for avoiding problems.
Pin It
Many authors try to create a sense of friendship and connection to their readers. But some “authors” aren’t authors at all—they’re marketing people using ghostwriters and fake personas to trick readers into forming those connections.
Pin It
Sometimes a “refresh” of our brand isn’t enough to match the changes we want to make to our online life. Let’s explore what we might want to watch out for when we’re considering a major change.
Pin It
Our platform consists of online components, such as our website and social media accounts, that we use to get our messages out. But we can fall behind on keeping those components up-to-date and need to do a little spring cleaning.
Pin It
Writers find inspiration everywhere. That’s one reason why travel can be very inspiring to us. Yet inspiration doesn’t always work out like we planned, and we might need to watch out for inspiration leading us astray.
Pin It
