Where Normal Need Not Apply
Branding and goal planning. Sample topics: deciding on your goals and priorities, branding issues, entrepreneurship, platform building and ownership, series vs. stand-alone stories, etc.
Writers often suffer from self-doubt. We’re not sure if our story idea is interesting enough, if we’re the right person to write our idea. All that self-doubt can lead us to reject ourselves before others do—or before they even can.
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Just as we have go-to favorite authors that we know we can depend on for delivering a certain type of story, readers are evaluating us for what we can deliver: What’s our promise to readers when they pick up one of our stories?
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Part of being an author is finding and marketing our book to readers who will love our story. If we think like a business person, we can see how the launching of a new book has many similarities to how businesses launch a new product.
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We often have more ideas for stories than we actually write, and somehow, we choose and prioritize. Why might we not write a story idea that we’re passionate about—and is there anything we can do to overcome those reasons?
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In artistic fields such as writing, we might think success depends on talent, and any struggle can be seen as a sign of our lack of talent. Today Lizzie Shane shares her insights on the importance of talent for success.
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We need to promote our books, as they don’t sell themselves, but most writers avoid thinking about marketing stuff. Yet with the right goals, marketing and promotion can be fun, and Christina Delay is here to show us how.
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Instagram is a fast-growing social media platform, but as authors who focus on words rather than pictures, we might not know how to make it work for us. In Part 2, Monica Corwin shares how to make it work for our brand.
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Instagram is a fast-growing social media platform, but as authors who focus on words rather than pictures, we might not know how to make it work for us. In Part 1, Monica Corwin shares how to make it work for us as an author.
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With the rise of self-publishing, we’ve probably seen books that label the content inside, but if we’re not sure whether we should consider using trigger warnings, Bran L. Ayres is here to share their insights and tips on why they’re important and how to use them.
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With a name like #cockygate, it’s no surprise that the recent trademark brouhaha would elicit some snickers, and some are far too quick to dismiss the situation. But the reasons behind the trademark—as well as what results from the legal battle—affect us all.
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