Self-Publishing Your Story

Self-publishing insights, tips, and techniques. Sample topics: my Fiction University guest posts about Indie Publishing Paths, cover artist and editor selection advice, formatting issues, creating print versions, etc.

Self Publishing? Match Your Plans to Your Goals — Part One

January 5, 2017 Writing Stuff
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My series about Indie Publishing Paths at Fiction University has highlighted some of the choices we have to make as self-published authors, and it’s easy to feel overwhelmed when faced with so much uncertainty. So where do we start?

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Book Marketing: How to Get Feedback — Guest: Jefferson Smith

December 20, 2016 Writing Stuff
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Marketing a book—including its cover, title, tagline, and blurb—to appeal to readers is a different skill set from writing a book, and getting feedback on those elements can be tricky. Today Jefferson Smith shares a resource for improving those critical aspects of our writing.

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Self Publishing? What’s Your Newsletter Plan? — Part Five

December 1, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but we usually have to pay a newsletter service if we have a lot of subscribers. So how can we make sure we’re not wasting money on uninterested subscribers?

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Self Publishing? What’s Your Newsletter Plan? — Part Four

November 3, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but they’re most powerful if our subscribers read and take action on our emails: clicking buy links, leaving reviews, etc. Let’s take a look at some strategies that might train our subscribers to click links in our messages.

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Self Publishing? What’s Your Newsletter Plan? — Part Three

October 6, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but they only work if subscribers open our emails. Let’s take a look at some of the strategies that might compel our subscribers to click on our messages.

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Self Publishing? What’s Your Newsletter Plan? — Part Two

September 1, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but how do we want to grow our list? Do we want to go for quantity or quality? Let’s explore the pros and cons of those two philosophies.

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Self or Traditional: Choosing Our Publishing Path

August 16, 2016 Writing Stuff
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Over the years, a sharp division has split the writing community into two camps: traditional publishing and self-publishing. However, the current us-vs.-them attitude doesn’t seem nearly as bad as it used to be. When writers research their options for which path they should take, what advice do they encounter now?

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Self Publishing? What’s Your Newsletter Plan? — Part One

August 4, 2016 Writing Stuff
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One way we can keep our readers from one book to the next is to start a “new release” newsletter. But first, we have to know the best practices for newsletters.

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RWA16: Industry Insights from Data Guy and More

July 26, 2016 Writing Stuff
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This year at RWA, I was eligible to attend special published-authors-only workshops geared toward those with more experience, and I want to share some of the highlights from those workshops, as I think we can all benefit from many of the insights.

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Self Publishing? What’s Your Plan to Keep Readers? — Part Five

July 7, 2016 Writing Stuff
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One way we can keep our readers from one book to the next is to encourage them to connect with us or our stories. Bonus content on our website is one way to create engaged readers.

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