The Blogging Cycle: How Do You Stay Sane?

by Jami Gold on November 3, 2011

in Writing Stuff

View down the center of spiral stairs

My friend Roni Loren wrote a fabulous post yesterday about the life cycle of a blogger.  She echoed thoughts similar to Kait Nolan’s great post, “Social Media Ennui.”

When we first start on social media or reading and/or writing blog posts, everything is shiny and new.  That post about query letters is amazing simply because we haven’t been around to see the 2000 other blog posts about the same subject.  But fast forward a year in our skill set, and the same post would seem redundant.

This creates an odd disconnect between the newbies and those who have been around the block a couple of times.  After all, I still have a lot to learn, so I think of myself as a newbie.  Yet to other writers who are really new to writing, I’m almost like a…*gasp* mentor.

That’s a bizarre concept for me to wrap my head around.  And I’ll admit that my “seen that before” attitude impacts my blog topics and which posts I retweet on Twitter.  There are probably some very good posts about query letters (or grammar, or the publishing industry, etc.) out there that I don’t retweet just because it’s not new to me.

A part of me thinks that’s a shame.  Some of my Twitter followers are new to writing and would get something out of those posts.  Sometimes, I’ll point links their way, usually with a tweet like “Good reminder! Watch out for head-hopping:”  That way, my more-advanced followers know to skip the link, but newbie followers still get the information.

But just like how it’s hard to remember the details of our childhood, it can be hard to recognize how far we’ve come, how much we used to not know as writers.  So for those of us who have been around the writing blogosphere for a while, we get (as Kait put it) bored with many of the posts out there.  It’s not that the posts are bad, but we’d all find a math class for 7-year-olds boring too.

I liked Roni’s post because she pointed out how there is a stage past the super-cynical phase.  She called it the sweet spot:

Finding the sweet spot 
I’m only going to do the online things I enjoy. I’m only going to read/interact/participate in the things I have time for and like doing. There are always people coming up with fresh content, I just have to be open to looking in new places. There is always something new to learn and a new friend to make.”

And I truly believe that.  I will never be done learning.  So if the blogs I’ve read in the past are a bit too basic for me now, maybe it’s time to expand my reading.  Edittorrent has been a long-time favorite of mine because they mix basic and advanced concepts.

Can Finding the Right Mix Re-energize Us?

Several blog posts lately have asked the question, “Is blogging dead?”  I think the answer is no, because there are always new people entering the fray, and they need to learn the same stuff we did.  But the writing blogosphere has reached a point where many big-name bloggers are burned out and/or continually repeating posts.

We don’t want to lose their knowledge and experience, but they understandably don’t want to say or read the same things over and over.  Maybe finding a way to reach out to new writers while still pushing ourselves forward will help everyone.

No matter where we are on the learning scale, we all started somewhere and made progress because others were willing to help.  Likewise, I want to help those following behind me.  So ideally, I should aim for a mixture of basic and advanced ideas both in my retweeting and on my blog.

How Can We Help Newbie Writers without Losing Our Mind?

I brainstormed how I could mix basic and advanced information and came up with:

  • Tweet links to well-written posts about things I already know with a “good reminder” tag, as mentioned above.
  • Use my “Ask Jami” blog feature to share what I’ve learned, even if it’s more basic than I’d usually write about.
  • Tweet links to some of my older posts, which sometimes cover more basic information.
  • Repost some of my older articles to expose them to new followers.
  • Reorganize my tags/sidebar to make archived posts easier to find.  (I love how Janice Hardy has her sidebar organized.  In fact, I just plain love her blog. *smile*)
  • Create PDFs of my blog series to make it convenient for readers to find them after the series ends.
  • Use an email autoresponder program to offer older blog series posts as a free email “class” for those who sign up for my newsletter.

I’m not sure which of those would be most helpful to new writers, and I’d love to hear any other suggestions you might have.  Many people use the method of reposting old blog articles, but I personally try to avoid that approach as much as possible.  After all, my goal is to reach out to all my readers/followers, not exclude my long-time readers with repeats.

I manage to avoid Roni’s “mania” stage most of the time just because I mentally consider myself to be a laid-back lazy bum.  (No one else would consider me lazy because I’m an overachiever in all respects, but inside my head, I’m lazy with a dash of *shrug* and “I can only do what I can do.”)  So I’m able to spend most of my time at Roni’s “sweet spot” stage, but I’d like to make that my permanent residence.  Maybe this attitude adjustment will help.

Do posts about things you already know drive you crazy?  Do you have suggestions for how we can get to Roni’s “sweet spot” stage?  What about other suggestions for ways we can help new writers?  Which of those methods from my brainstormed list would you prefer for learning about “old” information?

48 Comments below - Time to Add your own.

Stacy Green November 3, 2011 at 6:11 am

I think your Ask Jami feature is fantastic, but then again, I’m biased. I do skip posts if it’s something I already know about, but most of the time I’ll skim as many as I can. Time is precious, though, so I try to limit the number of blogs I do follow. But I’m always happy to promote someone else if the post looks interesting.

I certainly consider myself a newbie, and there is always something new to learn about writing. I don’t think you should ever consider yourself a pro. As for the blogging, I’m in Roni’s final stage most of the time. I don’t give myself any other choice, lol.


Jami Gold November 3, 2011 at 8:11 am

Hi Stacy,

Good for you about not giving yourself any other choice. 🙂 And yes, if being a pro means being done learning, I will never get there. 🙂 Thanks for the comment!


Daniel Swensen (@surlymuse) November 3, 2011 at 7:14 am

I’ve been blogging on a variety of topics since about 1997. I think I can say I know how burnout feels. But one thing has always worked consistently for me: unplug. If I feel annoyed at people discovering and sharing information on the internet, the internet isn’t the problem, it’s me. If I don’t feel like writing, I withdraw until I think of something interesting to say; if I feel I’m not getting anything out of blog topics, I go bury myself in a book for a day or two.

I think that no matter where we are in our own development, personally, professionally, or blog-wise, we’re just doing what everyone else is doing: learning, experiencing, sharing what we know and what we’ve found out, struggling to bring our own perspective to things, if not necessarily a fresh one. But nihil sub sole novum and so on; everything’s been done before, so ultimately I think it’s a matter of finding people with whom we can relate and from whom we can learn — and let the rest slide.


Jami Gold November 3, 2011 at 8:15 am

Hi Daniel,

Wow, 1997! *bows down to the master* And I think you’re right about unplugging being a good response. When my muse needs a break, taking a night off to read for fun helps me, and the same would probably apply to bigger issues too. Thanks for the comment!


Susan Sipal November 3, 2011 at 7:51 am

There IS a lot of the same information out there, but sometimes that’s a good thing. I’m so forgetful nowadays that I need all the memory help I can get! The only time it bothers me is when someone is repeating the same story over and over of something that so rarely happens — such as don’t slip your manuscript under the bathroom cubicle to an agent. Ugh! That’s story’s been repeated 100x more often than the incident occurred.

For me, to keep myself fresh, I try to take the pressure off. I’m allowed breaks from blogging and Tweeting. I’m allowed to switch gears and approach my blog in a new way. If somewhere down the line I want to totally switch the subject and format, I can do that. I try to tune in to what’s going on now around me and work with it for new content. Flexibility is key.


Jami Gold November 3, 2011 at 8:21 am

Hi Susan,

LOL! Yes, that’s very true too. Sometimes a lesson won’t sink in until the second or third time I “learn” it. 🙂

And I do the same as you. My Tuesday/Thursday blog posting schedule gives me a nice break every week. I often spend minimal time on Twitter during that break too. Really, that sweet spot for me comes down to as you said, “take the pressure off.” Thanks for the comment!


Kait Nolan November 3, 2011 at 8:34 am

For me right now it’s about a lot of people blatantly abusing hashtags. They’re slapping 5 or 6 on there with no particular regard to what that hashtag is for, and then a dozen of their friends are RTing it without changing them at all, so I’m getting blasted in douzlicate (like triplicate, but 12 times) across every hashtag I follow. Kristen Lamb has a marvelous post on how to properly use hashtags and I continually want to forward it to people:

There’s so much RTing of stuff just to RT it these days, without any thought given to whether the post or link is worth RTing and sharing. Which means we have to wade through a lot of junk to find the good stuff–and many of us just don’t have the energy. I don’t subscribe to the fact that I should RT something just because I know who posted it first. If I RT something it’s because I think my followers will get something of value out of it–whether that’s informational, humor, or whatever. Which means that I generally earn (or hope I do) a reputation for only sharing GOOD information. I wish more people would adopt that kind of method for handling Twitter and RTing.


Jami Gold November 3, 2011 at 8:41 am

Hi Kait,

Thanks for pointing out Susan Bischoff’s blog ennui post too!

Yes, I don’t follow any hashtags on Twitter partly because of the redundant RT issue. (The other reason being lack of time. 🙂 ) And like you, I try not to RT things just because I know the author. For me, it’s all about whether the content is going to be useful or entertaining to my followers. Thanks for the comment!


Nina November 5, 2011 at 1:29 pm

Jami–I ‘m with you: I never follow hashtags. I rarely use them either and I’m probably missing out, but I just don’t ever remember.

Anyway, this whole topic is very timely for me now . . . I’m reaching a bit of blog burnout. Not sure exactly what I intend to do about it.


Jami Gold November 5, 2011 at 1:51 pm

Hi Nina,

I have the #MyWANA hashtag open in a column, but I have 17 columns open too, so unless I go back to see old ones, I miss a lot of tweets. Sorry to hear about your burnout. I wish I had a magic answer for you. *hugs* Good luck and thanks for the comment!


Nancy S. Thompson November 3, 2011 at 8:57 am

You ARE a mentor to me, but that’s not because I’m a relative newbie & you’ve simply been around longer than I have (bloggingly speaking.). It’s because you know what the hell you’re talking (or writing) about & back your thoughts up with well researched facts & examples. I’ve learned a great deal from you and so respect you as a mentor. You’ll always be further along in the process than I, published or otherwise, and I’m at least wise enough to know that experience is everything.


Jami Gold November 3, 2011 at 9:25 am

Hi Nancy,

Aww, thank you! And I shall endeavor to write posts worthy of that impression. 🙂 Thanks for the comment!


Roni Loren November 3, 2011 at 11:58 am

Thanks for the link love, glad the post resonated with you.

I think your ideas for helping out newbies are great. It’s on my to-do list to organize my blog so that there are easily searchable posts (I also love Janice Hardy’s organizational design.) I just know it’s going to take a lot of time, so I’m kind of dreading it, lol.


Jami Gold November 3, 2011 at 12:09 pm

Hi Roni,

I’m right there with you in putting off that big project. 🙂

I’ve been meaning to do some of those items for a year or so now. Maybe I need to do a poll to see which ones would be most helpful and prioritize. 🙂 Thanks for the comment and the great inspiration!


Roxanne Skelly November 3, 2011 at 12:01 pm

This is sorta related to something I’ve noticed during my tenure as administratrix of an online forum (for 9 years, shudder). The same topics are repeated again and again.

You’d think people would just go back and read previous posts on those topics, not bringing them up again, but they don’t. Well, here’s my thoughts on why…people go through a process in learning something, and many need to actually discuss or post about those things to work through them. Simply going back and reading posts from other people as truth isn’t enough for them.

This may also be true with blogging. People need to generate their own thoughts on a topic, and work through those thoughts by writing about them. Reading the thoughts of others may help them learn, but to really work through it they need to write about it. Hence, the bazillion blog posts on various topics.

The thing is, each person has a different perspective. There may be only a few topics of interest (just like there are only a handful of fiction plots), but each person adds something unique to the discussion. Something potentially useful. And…it doesn’t matter how experienced a person is in a given topic. Some folk may have twenty years experience writing best-selling novels, but guess what…they do not have my two years experience. I’ve taken my own unique path, so they could potentially learn from me…a beginner.


Jami Gold November 3, 2011 at 12:30 pm

Hi Roxanne,

Ooo, excellent point! Yes, just as we learn better by teaching, we often internalize lessons more by talking through them. I’ve been on a Yahoo group for my day job for six and a half years, and I’ve noticed the same thing. People are just more likely to want to dig in with their own situation/circumstances than search for the topic.

And you’re absolutely right about how even beginners have something to offer. I’ve mentioned this before in my posts about beta readers. Even if someone has no experience with writing, they can still tell us when our story isn’t making sense. 🙂 Thanks for the comment!


Sonia G Medeiros November 5, 2011 at 3:38 pm

Such a great point! I think people do need to work through a topic by writing/discussing it themselves. Plus, sometimes one person puts information in a way that just hits home more than what everyone else has said. I know that, when I’m interested in a topic, I want to hear a bunch of different takes on it. Usually only a couple of those takes will really give me that “aha” moment.


Jami Gold November 5, 2011 at 3:42 pm

Hi Sonia,

Oh yes, I agree. Sometimes one wording of a point makes more sense to me than others. 🙂 Thanks for the comment!


Andrew Mocete November 3, 2011 at 2:01 pm

The most important thing a new blogger can do is to work on finding his/her voice. It’s taken me a a year to get a handle on mine and I see the improvement in my writing. Without a voice, every post is at a disadvantage.

One method that helped me before I had a blog was to comment on other blogs. The topic was already picked out, so all I had to do was add my two cents. Only when I was comfortable with that did I start my own.


Jami Gold November 3, 2011 at 2:06 pm

Hi Andrew,

Fantastic suggestions!

Yes, when I first started blogging, I wasn’t sure how much of “my” voice was actually my characters’ voices and how much was me. In the beginning, I almost had to consciously add my voice to my blog posts to keep them from getting too dry. Now, it’s more natural. And great idea for using commenting on other’s blogs as a way to get our feet wet with talking about issues, organizing our thoughts, and expressing them in our voice. Thanks for the great comment!


Gene Lempp November 4, 2011 at 3:30 am

I love the PDF idea, had never thought of that but it makes sense. Re-posting can be fine, as long as it is done sparingly. Once a month. Personally, I’ve only done it once in six months but have considered re-running some of my early posts from when I only had 3 readers.

I’m a big fan of Janice Hardy (her blog is my next stop, by the way) and am hoping to re-organize and freshen up my blog in December. Not sure I could do what Janice does because I don’t blog nearly as much but she is still a great example of how to make the site look good while making the information on it easy to access without overwhelming a guest.

Always excellent well-thought posts, Jami. You are a great mentor *grins*


Jami Gold November 4, 2011 at 8:33 am

Hi Gene,

Thanks for the vote for PDFs and sidebar organization. (Maybe I should have included a poll, as I really just want people to tell me what to do. LOL!)

I know some of my older stuff is getting found by those doing specific Google searches or the handful of people who have gone back through my old posts, but as you said, I just want to make it easier for them.

One thing I love about WordPress is how it tells me about every comment on every post equally, no matter how old. I don’t know for sure if Blogger does the same, but it seems like comments I’ve made on older posts on Blogger blogs just fall into a black hole. Here, if someone leaves a comment for me on an old post, I’ll see it (and usually respond) just as well as I see a comment on a new post. Thanks for the comment and the compliment! 🙂


Gene Lempp November 4, 2011 at 10:10 am

One “other thing” I’ve found helpful is going back and re-doing the tags on older posts. I was horrible at tagging when I first started blogging and changing those over to ones experience has shown work better increase traffic as well.
I like that same feature of WP and while I may not respond to comments on older posts I do read and appreciate all of them.


Jami Gold November 4, 2011 at 10:12 am

Hi Gene,

Ugh. Yes, re-tagging, re-categorizing… That’s all part of the sidebar redesign destined to drive me nuts. LOL! Thanks for the comment!


Stephen T. Harper November 4, 2011 at 10:13 am

Very interesting topic, Jami.

There are quite a few “hard parts” to beginning blogging that I have seen so far. One of the big ones is time. As a copywriter, novelist, screenwriter, and now blogger, I’m writing something all day long. I admit that my blogging has gotten short shrift. I’m working on an attitude adjustment, with good results so far, I think.

Looking forward to finding that “sweet spot” someday.


Jami Gold November 4, 2011 at 10:20 am

Hi Stephen,

Believe me, I understand the time issue. 🙂

One thing I’d ask is how often you’re trying to blog. This is where my “lazy bum” attitude comes in handy. 🙂 I’ve had my Tuesday/Thursday schedule almost from the beginning because I wanted to cut myself some slack. Just one good/great post a week will keep you moving forward. I hope that helps relieve any “I need to be doing more” guilt. LOL! Thanks for the comment!


Stephen T. Harper November 4, 2011 at 11:36 am

My biggest blogging problem is subject matter. For whatever reason, I decided early on that I didn’t want to talk about writing. I think I need to change that, because reinventing the wheel every time is a lot to bite off. I’ve created no template for me to follow, and no recurring reason for readers to stick around. Sometimes I’ll put up something really good, sometimes it’s kind of “okay, but what is this?” In other words, my blog has no coherent structure, direction or brand.

That’s got to be a rookie mistake. I’ll work it out over time. 🙂


Jami Gold November 4, 2011 at 11:42 am

Hi Stephen,

You might want to take a look at Kristen Lamb’s workshops. I know she does one about figuring out your blogging platform/topics. I’ve never taken any of her workshops, but I know many people who have. I think I’ve seen you comment on her blog, but just in case anyone else needs it, here’s a link to Kristen’s blog. Good luck and thanks for the comment!


Brooklyn Ann November 4, 2011 at 2:47 pm

I don’t mind posts on familiar topics because it’s often fun to see a new take on it and there are things I often needed reminded of. i.e. “No talking heads!”


Jami Gold November 4, 2011 at 3:29 pm

Hi Brooklyn Ann,

Yes, I often feel like I’ve forgotten more than I know. I don’t mind reminders much of the time either. 🙂 Thanks for the comment!


SEHouston November 4, 2011 at 11:30 pm

When I first started writing the blog I knew from the outset the direction I wanted it go in. After advice from my readers, I am now writing in a more personal essay style. I didn’t want to be overwhelmed by advice when I first started, I wanted to just write. But now a month into my first ever blog, I am looking for advice. Thank you for the links and the advice to start labeling now, something I have done from the beginning. But I will look over my labels to see if they mean anything to my readers.
Thanks again.


Jami Gold November 5, 2011 at 8:31 am

Hi SE,

I’m happy to help. 🙂 Good luck with your blog and thanks for the comment!


M.E. Anders, the Cult Slayer November 5, 2011 at 6:58 am

I wrote down the last two of your listed ideas for my own blog.

I think the pdf idea is brilliant. Whenever I visit a new website, I get so excited if I can get them as a free download. I typically email them to my Kindle account, so I can read them as an ebook – – like a free book! 🙂


Jami Gold November 5, 2011 at 8:38 am

Hi M.E.,

Thanks for the votes. 🙂

I’ve seen other websites have PDFs like that, and my reaction was the same as yours–free mini-ebook! 🙂 I figure I can’t go wrong with that. The second one, tying them in with my email subscriptions, would be more difficult, as I wouldn’t expect all subscribers of my newsletter to be writers. So unless I had a way to break those lists apart, I’m not sure how to approach that one. Thanks for the comment!


Jeremy Duley November 5, 2011 at 9:27 pm

Hi Jami, I was lucky enough to stumble upon great bloggers/writers like yourself, Tawna and Roni. For me it’s the growth aspect that keeps it new plus I don’t have a super specific subject that I always blog on so it gives me a ton of freedom to wander around the interwebs and not paint myself into a corner before I really get started.

And yes I’m one of those newbies who consider you a mentor. Thank you!


Jami Gold November 5, 2011 at 9:30 pm

Hi Jeremy,

Aww, thank you! 🙂

Yes, to be honest, I don’t really have a plan for this blog either other than sharing what I know, have learned, or have thought about in regards to writing, reading, or the publishing industry. So far it’s seemed to work. 🙂 Thanks for the comment!


PW Creighton November 7, 2011 at 8:22 am

Sane? What’s that? A writer is typically lost in their own world so much so that they need to share their world, to convince others, drag other into their reality. Not quite sane but certainly determined and charismatic …


Jami Gold November 7, 2011 at 8:42 am

Hi PW,

LOL! Quite true. Sanity is overrated, right? 🙂 Thanks for the comment!


Natalie Hartford November 7, 2011 at 12:22 pm

Fantastic post Jami and I love your positive spin on everything! I’ve only been blogging and tweeting for about 18 months and I still feel so new and everything is fresh and shiny. LOL!
I read Kait’s post and my heart went out to her. She sounded so disappointed with the whole experience.
So far, my opinion is take what is useful and ignore the rest. I see the RTing going by and I respect what others are trying to do in helping promote either their buddies or great content. I do wish people would take a bit more time to get the hashtags down but even I am guilty of occassionaly forgetting to delete a hashtag or two…alas…it’s not a perfect world but it’s about finding a way to make the blogging and twitter community work for you! Definitely creating your own sweet spot!
Out of your list, I really like the idea of:
■Create PDFs of my blog series to make it convenient for readers to find them after the series ends.
You could even create a page with some subheadings for great info that packages together nicely.
■Use an email autoresponder program to offer older blog series posts as a free email “class” for those who sign up for my newsletter.
Another fab idea!
I am a total newbie to this writing, blogging, tweeting thing so I am definitely interested in more basic information but I don’t see it as your responsibility to repost older posts – but my responsibility to search them out if so interested!
For blogging, personally, I try to just stay in the sweet spot by writing posts I love to write, reading and following blogs I enjoyed reading, commenting how and when I can and basically taking a “I must enjoy” approach!
Fab post – hope you enjoyed my “book” comment – now you see how I always end up blogjacking Jenny – yikes!


Jami Gold November 7, 2011 at 12:40 pm

Hi Natalie,

Great to see you here! 🙂 Yes, when I finally get around to creating the PDFs, I’ll probably have a special page with all of them listed.

I know what you mean about how it’s the student’s responsibility to seek out information (and Elizabeth S. Craig’s Writer’s Knowledge Base is great for this!), but I’m compulsively helpful. It’s a flaw. LOL! Thanks for the comment!


Ann aka WorkingBoomer November 10, 2011 at 9:10 am

Thank you for this post. I consider myself a new blogger. I am finding it just as you stated. I read so many blogs each day and learn from them. Any help and information that I can get is greatly appreciated.


Jami Gold November 10, 2011 at 9:22 am

Hi Ann,

I’m happy to help. 🙂 Thanks for the comment!


August McLaughlin November 12, 2011 at 8:37 am

Terrific insight, Jami! I feel that writing is like life, other careers and relationships in that feeling bored usually means we’ve become borING. If we come to the page with gusto, our work will be gusto-filled.

And if you don’t have anything intriguing, fresh, passionate or insightful to ‘blog,’ don’t ‘blog’ anything at all. 😉


Jami Gold November 12, 2011 at 10:53 am

Hi August,

Yes, great list of what makes even the most over-done subjects interesting: “intriguing, fresh, passionate or insightful.” It’s all about adding our voice, our twist to it. 🙂 Thanks for the comment!


Clifton Hill December 15, 2011 at 12:50 am

You blog is a veritable pot of gold. Can’t wait to see what I turn up next.


Jami Gold December 15, 2011 at 8:19 am

Hi Clifton,

Aww, thank you! I’m glad you’re finding helpful posts. 🙂


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