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Jami Gold

Reader Connections, Fake Personas, and Catfishing

Yellow figurine on pile of fake coins with text: When Does "Fake" Become "Fraud"?

Many authors try to create a sense of friendship and connection to their readers. But some “authors” aren’t authors at all—they’re marketing people using ghostwriters and fake personas to trick readers into forming those connections.

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April 17, 2018

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Does Your Platform Need a Spring Cleaning?

Broom leaning against a wall with text: Spring Cleaning: Time to Update Our Website and Social Media

Our platform consists of online components, such as our website and social media accounts, that we use to get our messages out. But we can fall behind on keeping those components up-to-date and need to do a little spring cleaning.

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April 10, 2018

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