Branding 101: Online Brand vs. Author Brand

by Jami Gold on May 31, 2011

in Writing Stuff

Brand name tag on Levi's jeans

Brand.  Platform.  Social media presence.  How many of us cringe at those words?  Whatever happened to the days when writers could simply write?

But the truth is that as soon as we’re sociable as a writer, whether online with Twitter or in real life at a conference, we’re forming our brand.  Branding is something that happens whether we’re ready or not.  Essentially, our brand is what others think of us.

It’s human nature to categorize.  When we first meet someone, our  brain has to decide where to store the information we subsequently learn about about this person.  Should they be filed under “Bob’s friend” or “business associate” or “neighbor”?  Our first question to people is often “What do you do?”

This tendency has caused some concern among writers.  We want to be known as authors, preferably with our genre and tagline attached: Jami Gold, author of paranormal stories that mix escapism with deep issues.  Okay, that’s great, but how do we build that impression?

Building an Author Brand

Some writers keep their online interaction and blog posts related to their genre.  They post samples of their work, write flash fiction, or blog about their research.  Their online efforts are targeted to those they consider their readers or potential readers.

That’s a valid approach for many writers.  They’re making a name for themselves and getting others to place them in categories based on their writing.  They are building their author brand.

Building an Online Brand

But what if that doesn’t work for us?  Personally, I’m not comfortable posting samples of my work (and I’ve heard mixed messages about whether that’s even a good idea), I don’t write flash fiction, and my research is too scattered to build a brand (from Ancient Greek mythology to modern politics, not to mention everything in-between).

Should I be worried?  The impression you all have of me isn’t based on my fiction writing and isn’t tied to my genre.  Let me tell you a secret.  *leans closer*  I’m not worried.

I’m okay with people forming an impression of me based on my blog posts, tweets, and how I relate to people online.  If others think well of us as people, we’re building our online brand.

What an Online Brand Can Do for Us

Don’t underestimate the value of being seen as a nice / helpful / opinionated / knowledgeable person.  I’ve purchased books outside my normal reading habits because I liked the author—as a person.  Any genre-specific, market-positioning efforts they made under their “author brand” would have passed me by, but their general “online brand” made an impression.  I suspect I’m not unusual in this regard.

We never know how a positive online brand might bring in new readers.  This past weekend, I introduced my parents to a new-to-them author via their Kindle.  I hadn’t paid much attention to Bob Mayer’s books because I don’t read the thriller or military history genres.  However, Bob and I have chatted on Twitter and we’ve visited each other’s blogs.  I respect him as a person and respect his dedication to the craft.  So during a conversation with my parents about how they’ve already read all the books released by their favorite thriller authors, I told them to check out Bob.

How to Make Our Online Brand as Strong as Possible

How did that happen?  How did Bob get new readers when I had only the vaguest idea of his author brand?  Because his online brand was consistent.

Bob uses the same picture as his avatar at his blog and on Twitter.  He uses the same name/handle/ID wherever he presents himself as an author.  Each encounter with his name and picture added to my brain’s file on him.  Then only a single mention of his genre was necessary to tag all those notes in my head with that information.

We can do the same.  Even if 99% of our online efforts have nothing to do with our genre or tagline, it won’t take much to tack on an impression of our author brand if people already have our online brand in their head.

  • Use a consistent name and picture/avatar in all places you present yourself as a writer.  If you use a pen name, use it everywhere.
    • For commenting on others’ blogs
    • Twitter, Facebook, Blogger, Flicker, Tumblr,, YouTube, Goodreads, Shelfari, etc.
  • Set up a Gravataraccount and link to all email addresses you use for blog comments.
    • Just like how Blogger blogs link to your Blogger profile for the avatar picture next to comments, WordPress blogs (and other websites like pull avatar pictures from Gravatar.  For example, if you want your picture to show up next to your comments here on my blog, set up a Gravatar account.
    • Your comments on blogs will add to your online brand.
  • Be the kind of person you want to be seen as.
  • Work in the occasional reference to your genre.

If we’re inconsistent, the knowledge others have of us is scattered across various files in their brain.  When we’re consistent in how we present ourselves, we’re building on that same online brand in others’ memories.  The stronger online brand we create, the easier it is to have an occasional reference to our author brand take root.

Have you ever purchased books just because of what the author was like as a person?  Do you concentrate on building your author brand or your online brand?  Have you had problems trying to establish an author brand?  Has this changed your mind about how to approach the issue?

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79 Comments below - Time to Add your own.

Todd Moody May 31, 2011 at 6:28 am

Great post as usual! I think the real key for the online brand is being consistent as you said. Its also the hardest part, time being the limiting factor for many of us. Great stuff Jami!


Jami Gold May 31, 2011 at 6:42 am

Hi Todd,

Believe me, I understand about the time factor. 🙂 This isn’t about how many blogs you comment on, or how often you post to your own blog, Facebook status, or tweet. This is about making sure all those efforts feed into the same “file” in people’s brains.

Remember how it took me a while to match up your name here with your Twitter handle? 🙂 Obviously, I know it now, but it took a conscious effort to combine the “Todd” file with the “@kardaen” file in my head. And others coming across your comment here wouldn’t know you’re the same person.

Sorry, I’m not trying to pick on you! 🙂 But yes, a consistent name and picture (get a Gravatar account) can help make sure everything you do have time to do works together and builds a single brand. Thanks for the comment! *hopes this sounds helpful and not picking on you!*


Todd Moody May 31, 2011 at 7:51 am

Your point is well taken. I’ve thought about changing my twitter name to my own name. I was worried at first of putting my real self out there too much on the web when I opened the account, with no thoughts of doing a blog or writing a book, but I think the time is right to make the switch. I have a gravatar account, but not my full name. I may have to look at that also. Thanks for your insight! (I have thick skin Jami!)


Jami Gold May 31, 2011 at 8:00 am

*whew* 🙂

Yes, many people worry about putting their real self “out there.” I think that’s why so many writers use pen names. Even if they’re completely open about having a pen name, it can feel more comfortable to have a writing persona to attach their writing activities to – almost like creating a writing brand in their own head. 🙂 Good luck with whatever you decide!


Mary Jo Gibson May 31, 2011 at 6:44 am

Great mix of comparisons with identities. Narrowing the field is often a challenge and takes concentration, but once you have the pieces in place, forward momentum can begin. Great advice for all!


Jami Gold May 31, 2011 at 6:48 am

Hi Mary Jo,

Yes, once the identity is in place, building a brand happens automatically with every social thing we do on the internet. Thanks for the comment!


Susan Sipal May 31, 2011 at 8:01 am

Ok, so checking to see if my Gravatar actually shows up when I post. I set it up once and it didn’t work on one site, but I think it works on others. It’s the time thing that Todd mentioned, finding enough of it, especially when you have to go back and re-work and re-do as you learn new things and fix old things. 🙂

Great post, Jami, and once again, it seems to me we have a lot in common. I loved your tag line (the escapism with deep issues). That and your research sound just like mine!


Jami Gold May 31, 2011 at 8:30 am

Hi Susan,

Good luck on getting Gravatar figured out. As you said, it seems like we keep learning new things, so we have to go back and fix old things. (That’s what my weekend was all about. 🙂 )

And thanks! Yes, you know I enjoy many of your deep, thought-provoking posts too. 🙂 Thanks for the comment!


Susan Sipal May 31, 2011 at 8:02 am

Ok, no gravatar. Another thing for my to-do list!


Sarah Pearson May 31, 2011 at 8:05 am

Thanks for this. I’m still learning about all this stuff so everything helps 🙂

Thanks as well for the gravatar link.


Jami Gold May 31, 2011 at 8:31 am

Hi Sarah,

You’re welcome, I’m happy to help. 🙂 Thanks for the comment!


Gene Lempp May 31, 2011 at 9:24 am

I would have to say that I concentrate on my online brand more than my author brand. The main reason is that I think that the two will build together, as you mentioned. Being consistent is definitely the key to this. It can be a struggle at times due to time constraints but as Kristen Lamb has pointed out, once we take the time to build a solid platform maintaining it is a fairly simple thing to do.

Thanks for a great post Jami 🙂


Jami Gold May 31, 2011 at 9:28 am

Hi Gene,

Yes, a big part of branding is top-of-mind and name recognition. Both of those aspects come in to play just by having others know us as people. Thanks for the comment!


Bob Mayer May 31, 2011 at 9:37 am

Thanks for the mention. I agree with the concern about putting personal information out there. I prefer not to. The most I will do is mention my two yellow labs, Cool Gus and Sassy Becca. But I keep my personal life, personal, which means I rarely put anything on Facebook. Most of my effort is focused on my blogs, twitter and going to other people’s blogs like I’m doing here.
I see so many authors wasting a lot of energy in social media without an effective, consistent message. The point was raised that I use my headshot as my avatar. A lot of authors use their latest covers, but unless they’re going to only write one book, that’s not their brand.
The largest thing I’ve learned about marketing and branding is consistency. It’s a lot of work, but I have to post at least three blogs a week, bump all my Kindleboard and other threads every single day, be on twitter consistently and respond to all email and mentions.
It’s a lot of work, but it pays off. This month we’ve sold over 12,000 ebooks on Kindle, 3,500 on UK Kindle and 5,000 on PubIt. We had set a goal at Who Dares Wins Publishing of selling 25,000 books a month by the end of the year. This was with 500 sold in January. We’re over 20,000 already, and the year isn’t even halfway over. So now we’re shooting for 50,000 books a month by the end of the year. Difficult? Yes. But instead of resting on our laurels, we’re increasing our branding and marketing.


Jami Gold May 31, 2011 at 9:56 am

Hi Bob,

It’s good to see you here. Yes, I agree completely with using a headshot rather than a book cover as an avatar. I pay more attention to tweets from those I know, but if someone changes their avatar, they fall out of my must-pay-attention-to list simply because I don’t recognize them.

And like you, I don’t share personal details about my family. I try to be friendly and personable without losing my privacy. It’s an interesting line to walk sometimes. 🙂

I’m glad to hear that your strategy is working so well for you. Congratulations on your success and thanks for the comment!


M. Howalt May 31, 2011 at 10:11 am

Great post! I think the distinction between Author Brand and Online Brand was very interesting, and your consistency tips are really useful!


Jami Gold May 31, 2011 at 10:35 am

Hi M.,

I hope this helps. 🙂 Thanks for the comment!


PW Creighton May 31, 2011 at 10:21 am

Excellent post Jami! I definitely feel the same as you about posting as the author persona with samples and flash fiction. It’s not in me to do those things. I prefer to keep to my own voice and persona. I keep my theme the same across platforms and I’m only myself, so there is no change in voice.


Jami Gold May 31, 2011 at 10:36 am

Hi PW,

Exactly. If anything, since I’m trying to establish myself as an author of novels, flash fiction goes against my author brand. 🙂 Thanks for the comment!


JA Paul May 31, 2011 at 10:35 am

Geez… it seems like every time I read this blog I leave with home work.

Jami, you are like Hermione Granger when she tells Ron and Harry they need to do something and they both know they should do it, but don’t want to or refuse to.

begrudgingly off to Gravatar…


Jami Gold May 31, 2011 at 10:38 am

Hi Jason,

LOL! Um, sorry? 🙂

And I love Hermione, so I’ll take that as a compliment. 😉 Thanks for the comment!


Catie Rhodes May 31, 2011 at 11:24 am

Thanks for this blog. You made some good points, and so have the people who commented. The author-brand-building is new to me, and I’m learning as I go. I was happy to see I’m not headed down the highway to hell. 😀

Personal stuff: This was a big road block for me. I’ve been writing with the intent of publication for a few years now, but putting myself out there was/is scary. For me, it’s a matter of walking a tight-rope. I want to seem like a real person, but I don’t want to tell all my details.

For instance, I posted a tribute to my great-uncle for Memorial Day. However, I don’t have my parents friended on facebook. A year from now, I’ll probably have a totally different perspective on it all.


Jami Gold May 31, 2011 at 12:24 pm

Hi Catie,

The only “wrong” way to do it is a) be an unlikeable jerk, b) be unprofessional, or c) some combination/mutation of the two. It sounds like you’re trying to be smart and thinking things through, so you should be fine. 🙂 Thanks for comment!


Irene Vernardis May 31, 2011 at 12:38 pm

Hi Jami 😀

I agree with Bob Mayer above, regarding personal things. In any case, I don’t think it will interest anyone what I cooked or ate or what I shopped, nor my blood analyses. :D. Unless there is a funny thing about those or a lesson I learned.

However, branding is closely related to target audience. The way someone builds a brand depends on to whom that brand is targeted.
We show a different aspect of being an author to other fellow authors and a different aspect of being an author to potential or existing readers. Etc. It’s not the same thing.

Thus, target audience must be taken into consideration when building the brand.

I don’t feel comfortable with showing work online either. However, sometimes it works perfectly well as a promotion of the writing work to both publishers/agents and readers. It has happened. It’s risky though for many factors.

Thank you for the very interesting post Jami 😀


Jami Gold May 31, 2011 at 12:45 pm

Hi Irene,

I agree. My personal life is rather boring, so what’s the point in relating that private information? 🙂

And while I think the target audience is important when building an author brand, I think it’s less important for our online brand. Just because I’m not someone’s target audience doesn’t mean I wouldn’t buy their books as gifts for others who like that genre, or that I wouldn’t recommend them to those who are potential readers. Name recognition alone counts for a lot. 🙂 Thanks for the comment!


Sonia May 31, 2011 at 6:17 pm

Great article, though I have to say, despite the blog and twitter, I’ve never really focused on building a platform.

Hey, you were the one you told me to get a pic for my twitter profile. LOL I guess I need to change to match the pic I use for my blog to keep things the same.

And for gravtor I never really uploaded a pic. I should, huh?

And I do flash fiction, but only for the Friday flash meme. I figured it was good practice. 😉

I never blog or twitter about my personal life though. It’s just not that interesting.


Jami Gold May 31, 2011 at 7:03 pm

Hi Sonia,

And yet, despite not trying to build your “platform,” I know who you are and I remember the conversation telling you to ditch the egg. 🙂 So I’d say you’re doing the online branding/name recognition part right. Thanks for the comment!


Erin Brambilla May 31, 2011 at 6:21 pm

To answer your question–I’ve had my husband buy a Kindle book based on my Twitter interactions with an author. It wasn’t a genre I’d normally buy for myself, but I knew he’d love it. I also bought a book for myself based only on my online interactions with another author. So, yes. I’ve definitely been influenced by online brand vs. author brand.

The online brand is something I’m learning as I go. I *think* I’m doing OK :). The one area I’m struggling w/ the personal info. is on facebook. I’ve had my FB account for a very long time. Longer than I’ve been writing with intent to publish. So, it’s already full of my personal photo albums, stories of my kids, I’ve friended every relative I have (and college sorority sisters, work colleagues, etc.). I have really mixed feelings about opening that up for branding purposes. Do you have an author page for people to “like” or are you using a personal FB account?

Twitter I started with the intent to build a platform so I’ve kept it less personal, though I’ve considered seeking out friends and relatives. And my blog. Oh. It’s kind of a mixed bag. On one hand, sure, no one wants to know what brand of shampoo I use. On the other, details like that makes us seem like “real people”. So, it’s about balancing that info. and presenting it in an entertaining fashion (in my very inexperienced opinion 🙂 ).

Like you said to the pp above, someone doesn’t need to be in my “target market” to buy my books someday. For instance, I’m writing YA. I bet there are a lot of not-so-young-adults out there who will be buying Christmas and birthday gifts for the young adults in their lives. I kind of want the NSYA to know my name then, right? 🙂 Just like I know my dad’s favorite authors, even though I don’t read the same genre as him.


Jami Gold May 31, 2011 at 7:09 pm

Hi Erin,

Exactly! 🙂

And to answer your question, I sort of dislike Facebook, so I was never on FB before the writing thing. (Shh, don’t tell. 🙂 ) I have just a profile now, but I’ll probably start up a page at some point. I’m one of those who’s stingy with my “likes” when I don’t know if I actually like something. So I don’t Like an author page until I’ve read their work. Because of that attitude, I’m certainly not going to start up an author page until others can judge my writing too.

Thanks for the comment!


Mallory Snow May 31, 2011 at 10:51 pm

What a smart post! I hadn’t really thought about it like that but I agree completely. I recently read a book I wouldn’t have read otherwise because I’d become friends with the author online and I’ve since given the book to 2 other friends! This really does work. Fantastic advice!


Jami Gold June 1, 2011 at 7:58 am

Hi Mallory,

Thanks for sharing that! 🙂 I’m glad to know I’m not the only one.


CMStewart June 1, 2011 at 4:20 am

Thank you for another thoughtful post. 🙂 In your opinion, is posting flash fiction the same as posting samples of your work as an author? I don’t have a lot of advice for other writers, but I do write a continual stream of flash fiction. I figure potential readers and agents would generally be more interested in my flash fiction than in my sporadic “how to” posts.


Jami Gold June 1, 2011 at 8:09 am

Hi CM,

In my opinion, flash fiction is in a different category from novel-fiction samples. Some people worry about plagiarism from posting online, but I think that’s a concern in any circumstance (Amazon has been known to not notice someone plagiarizing an entire published ebook). So someone who wants to proactively prevent plagiarism should never publish at all. 🙂

One of the legitimate reasons I’ve seen against posting samples of our “real” work is the idea that it will exist forever in its draft/unrevised state somewhere on the internet. If you’re anything like me, your writing for your novels isn’t static. When I learn something new, I go back and fix it in all my WIPs. If I wrote flash fiction, I wouldn’t do that. Once it’s posted, it’s as “done” as a published novel.

So (and here’s me getting back to the point – LOL), I don’t think there’s anything wrong with posting flash fiction online. It’s just not my strength. 🙂 Thanks for the comment!


CMStewart June 1, 2011 at 8:38 am

Thank you for your well-reasoned response, Jami! 🙂 I’ll continue to leave most of the “how to” advice to more qualified people such as yourself. 🙂

I also don’t generally go back and “fix” my posted flash fiction. I leave it as a map of my progression as a writer. My full-length novels are a different story, of course. Those will be offline until they are polished to a brilliant gloss and then officially published for the marketplace.


Jami Gold June 1, 2011 at 9:07 am

Hi CM,

“More qualified”? *snort* Try “more opinionated.” LOL!

Yes, as you approach your writing in a similar way, it sounds like posting flash fiction works for you. 🙂


Tiffany A White June 1, 2011 at 7:52 am

I set up a Gravatar but it’s not working properly. I need to fix that….

I’m building an online brand. I don’t feel comfortable posting pieces of my work to build an author brand…I figure my online brand via twitter & facebook helps give my following a great sense of my voice & hope it works so well that they’ll want to purchase my book.

I have bought books before because I liked someone, hopefully it’s good karma!


Jami Gold June 1, 2011 at 8:13 am

Hi Tiffany,

It looks like your Gravatar is working now. 🙂 Yes, I hope it works for me too. I’ve seen how someone’s likability affects me, so it should work for us too. Thanks for the comment!


Janalyn Voigt June 1, 2011 at 8:26 am

Thanks for sharing a great perspective on branding. Since readers don’t always self-identify online as readers, and even if they do often don’t read fiction online, it’s preferable to build your brand on something of great interest to yourself. Your very passion will draw like-minded individuals. This approach does call for a larger following, however, as only a small portion (some estimates put it at about 2%) will actually buy your products.

Okay, I’m testing my avatar, which I’ve never gotten to work right…


Jami Gold June 1, 2011 at 9:05 am

Hi Janalyn,

Good point! Readers don’t usually have their “reader hat” on while on the internet, so something geared strictly to readers might pass them by. And yay, your avatar works. 🙂 Thanks for the comment!


Tamara LeBlanc June 1, 2011 at 1:30 pm

I never visit your blog without learning a crap load! I’m never dissapointed in any of your posts and this one is no exception!
Using Bob Mayer as an example of great author branding was inspired. It certainly hit the message home.
And, yes, I buy quite a bit of books just on what I know about the author (social media wise and personally) alone. Kristen Lamb is one of the big ones. I feel like I’ve gotten to know her by reading her blog. I bought her books after following her Tweets anf FB entries. I have a few friends that I purchased books from, people from Georgia Romance Writers and Romance Writers of America. I bought their fiction because their author brand was something I was drwan to.
And the minute your books are published (can’t wait) I’ll be scooping them up as well.
Thank you so much for your wisdom!! I appreciate reading your blog and learning from you in the process.
Have a great evening!!!


Jami Gold June 1, 2011 at 1:36 pm

Hi Tamara,

Well, I can’t claim inspiration so much as the honest truth. I really did have that conversation with my parents on Sunday. 🙂 And thank you for your kind words. They mean a lot!


Jill Kemerer June 1, 2011 at 2:00 pm

Excellent post, Jami. I completely agree with using one picture consistently across all of our social media sites. When I see the same person over and over, I associate their author name better. Plus, it helps build a sense of friendship–kind of like seeing the same person at the grocery store each week. You can’t help but feel a connection!


Jami Gold June 1, 2011 at 3:59 pm

Hi Jill,

Exactly! It’s all about building that sense of connection. Thanks for the comment!


Tahlia Newland June 1, 2011 at 6:12 pm

I’m just me, so I guess I’m an author brand. I’ve read a couple of out of genre books from people I’ve met via social networks too and it’s good to have a reason to try different things – you’ll never get me reading horror though.

You reminded me to change my gravatar to match my other photo on the web. Thanks.


Jami Gold June 1, 2011 at 7:14 pm

Hi Tahlia,

Yes, I don’t do horror either. But if I knew a horror author and someone who read that genre, I’d still do “matchmaking.” 🙂 Thanks for the comment!


Mary Kate Leahy June 3, 2011 at 12:02 pm

Great advice on developing a brand. It’s like a trademark. For example McDonald’s. It may not be good quality, but it is consistent quality. Of course your writing should be good, but you’ll keep your fans buying your books every year if it’s consistent. Really helpful post 🙂


Jami Gold June 3, 2011 at 12:08 pm

Hi Mary Kate,

McDonald’s. It may not be good quality, but it is consistent quality.” LOL! Very true. Thanks for the comment!


Sonia G Medeiros June 4, 2011 at 10:36 am

Great post! I didn’t know about the Gravatar thing. I knew that it was attached to my WordPress blog but didn’t know how else to use it. I added my google info. Hopefully it works now. If not, I guess I’ll have to tinker some more.

I generally blog on things related to my genres or writing. I’ve worked out a schedule for posting that really helps streamline the process for me. I post 3 day a week and each of those days has a theme. I do write flash fiction and short stories for my blog. I love writing it and it is fun to share. Now that I’m working on my MIP again, I’m not writing as much short fiction. I think my brains in novel zone now.

I just opened up my FB profile. I was nervous about doing that because I’ve had it for a long time and it’s always been personal. I’m trying to keep careful tabs on the privacy settings though. I did launch an author page but I just wanted to get enough likes to secure a domain name (or whatever you call it) for my page. I will probably “hide” it again until I have more content.

I’ve definitely bought books because of the people I’ve met blogging and tweeting. I see how much that personal interaction affects my reading choices.


Jami Gold June 4, 2011 at 11:12 am

Hi Sonia,

You have a fun blog and I think it’s working for you to make a name for yourself. And that’s what so much of this comes down to – name recognition in a positive way. Thanks for the comment!


Sonia G Medeiros June 4, 2011 at 10:38 am

Hmmm…pic still isn’t showing up.


Jami Gold June 4, 2011 at 11:14 am

Make sure the email you’re using for leaving comments matches one of the emails listed with your Gravatar account. That’s how Gravatar works – scanning the email address you leave with your comment here and seeing if there’s a picture attached to it. If you have multiple emails on your Gravatar account, your picture needs to be attached to each one.

Hope that helps!


Sonia G Medeiros June 6, 2011 at 9:11 am

I thought I had both emails that I use attatched to the Gravatar acct. I’ll have to check it out. Thanks. 😀


Sonia G Medeiros June 6, 2011 at 9:19 am

Okay…I confirmed my picture being attached to my email addys. Hopefully, it fixed the issue.


Jami Gold June 6, 2011 at 9:47 am

Yay! Your smiling face is here. 🙂


Susan Kelly June 4, 2011 at 11:46 am

Second mention of Gravatar I’ve run across today — think I’m being given a message. You always have such great info and insights, Jami. Thanks so much for sharing with others. Your “Beach Reads with Bite” tag is perfect: short, funny, and thought-provoking. Did it take you a while to come up with it? Did you have some kind of process or model that you used?

Hope your writing is going very well!


Jami Gold June 4, 2011 at 11:53 am

Hi Susan,

Thanks! I was under the gun when I came up with my tagline, so it’s amazing it’s coherent at all. LOL! I needed to put an order for business cards in before I went to a writers’ conference last year, and I wanted a tagline on my cards to give a flavor of my writing. I’d like to do a post on taglines eventually (it’s on my list for future post ideas), so thanks for the feedback – I might have to move that up the schedule. 🙂 Thanks for the comment!


Carla Olson Gade June 4, 2011 at 6:41 pm

What an excellent post. Much to think about here.


Jami Gold June 4, 2011 at 6:44 pm

Hi Carla,

Thanks! I hope it’s helpful for you. 🙂


Razib Ahmed June 5, 2011 at 3:06 pm

thanks for this valuable post. It is very useful for all the freelance writers and bloggers. Internet can help us to build brand as writers.


Jami Gold June 5, 2011 at 7:53 pm

Hi Razib,

Very true. This concept doesn’t apply just to novelists but to all who need to create an online brand for themselves. Thanks for the comment!


Selena Wolff June 8, 2011 at 2:27 pm

Wow, good information. I’ve just recently begun to “brand” myself online, and consistency seems to the be key. Thanks!


Jami Gold June 8, 2011 at 2:29 pm

Hi Selena,

Happy to help. 🙂 Thanks for the comment!


Jolyse Barnett June 12, 2011 at 5:58 pm

Thanks for adding to what I’ve learned about branding, by distinguishing author from online branding. Thanks for a great post!


Jami Gold June 12, 2011 at 5:59 pm

Hi Jolyse,

I’m happy to help. 🙂 Thanks for the comment!


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