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Branding 101: To Pen Name or Not to Pen Name

Three theater masks

When we think of pen names, we often consider the privacy or marketing aspects and assume that means using a name completely different from our real name, such as Samuel Clemens writing as Mark Twain.  But they can also address the need to make our names more distinctive and Google-able.

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June 7, 2011

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Branding 101: Be Google-able

Pen resting on signature line

If someone does a Google search on our author name, will they find us? This issue comes up more frequently now as writers want to know if they should have a website and/or blog before they’re published.  That’s a complicated question that doesn’t have an easy answer.

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June 2, 2011

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Branding 101: Online Brand vs. Author Brand

Brand name tag on Levi's jeans

Brand.  Platform.  Social media presence.  How many of us cringe at those words?  Whatever happened to the days when writers could simply write? But the truth is that as soon as we’re sociable as a writer, whether online with Twitter or in real life at a conference, we’re forming our […]

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May 31, 2011

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Learning and Blogging and Writing—Oh My!

Balancing rock piles

Fantasy: To become an author, we just need to have a great idea, write it down, and then agents, publishers, and readers will all magically appear. Reality: Nothing like that. Becoming an author isn’t simple.  Oh no.  We have what seems like a never-ending list of things to learn and […]

April 19, 2011

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Are You a Learning Addict?

Classroom

Old-fashioned school desks squeak, their occupants leaning for a better view.  Dust motes hang suspended in the sunbeams from the classroom windows, as though they stilled, waiting for the confession.  I stand before the group and gather my courage. “My name is Jami Gold and I am a learning addict.” […]

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April 14, 2011

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Is a Blog Like a Query Letter?

Acrobatic Alphabet

Today’s post is the unofficial “part three” of the results from my poll.  I hadn’t planned this post, but the comments from last time inspired a new thought. In part one, we talked about how to help your blog readers find you.  And in part two, we discussed the things […]

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December 21, 2010

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Poll Answers: Part Two – What Makes People Avoid Blogs

Line of stop signs

My last post highlighted ways a blog can serve its readership.  This post focuses on what not to do when designing a blog.  Some of the answers might surprise you. Once again, I want to thank all of you who voted in the polls, commented, and tweeted me with feedback.  […]

December 16, 2010

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Poll Answers: Part One – How People Access Blogs

Chart graphics

First of all, huge thanks to everyone who answered my poll questions last week about how you use blogs.  Hopefully, the high participation rate means the results will be helpful to all of us.  In fact, due to the abundant and informative feedback in comments and tweets, I’ll be dividing […]

December 14, 2010

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Poll: How Do You Use Blogs?

Checkbox

Help!  I need you.  Don’t panic, I need only your answers on some polls.  I think these questions could help all bloggers understand how their readers are accessing and using their content, and I’ll share the results once the poll is done. For those of you reading this via email […]

December 7, 2010

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Finding Life’s Balance

Juggling Balls

A quick note: Today’s the last day to leave a comment on my contest post to win a free book from the RWA registration bags. The deadline to enter is midnight, August 16th. Last week, a friend of mine, Simon C. Larter, interviewed Victoria Mixon, a freelance editor.  He asked […]

August 16, 2010

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