Close

professionalism

Reader Connections, Fake Personas, and Catfishing

Yellow figurine on pile of fake coins with text: When Does "Fake" Become "Fraud"?

Many authors try to create a sense of friendship and connection to their readers. But some “authors” aren’t authors at all—they’re marketing people using ghostwriters and fake personas to trick readers into forming those connections.

Pin It

April 17, 2018

Read More

Does Your Platform Need a Spring Cleaning?

Broom leaning against a wall with text: Spring Cleaning: Time to Update Our Website and Social Media

Our platform consists of online components, such as our website and social media accounts, that we use to get our messages out. But we can fall behind on keeping those components up-to-date and need to do a little spring cleaning.

Pin It

April 10, 2018

Read More

Punch Up Our Writing with Word Lists

Magnifying glass searching words on a page

At some point in our editing process, we usually have to get nitpicky about our word choices because the right words often don’t come out in the first draft. This step can be tedious but oh-so-important for strengthening our writing and improving our story’s pace.

Pin It

March 15, 2018

Read More