Where Normal Need Not Apply
With another final under Treasured Claim’s belt, my debut has now finaled five times in three contests for published books. So today seems like a good time to touch upon the contest arena for published books.
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As writers, we face deadlines and commitments every time we turn around. So we’re likely to be familiar with the pressure of deadlines and the expectation of meeting our commitments. But what happens when we can’t meet them? How bad is it for us and our reputation?
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Everyone has an ego, a sense of how they fit into the world. In the publishing world, that “everyone” includes the newbie writer and the multi-published NYT bestseller, the professionals of traditional publishing and self-publishing. Sometimes egos are healthy and helpful for getting things done. Other times…not so much.
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We’ve been discussing when we might be willing to be paid in “exposure.” There are valid reasons for deciding that more exposure will be good for our long-term plans. However, we’d want to make sure that exposure actually materializes in a helpful way and works hard for us.
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Kristen Lamb wrote last week about how the “culture of free” is killing creatives. Too often, we’re expected to work “for exposure.” At the same time, I recently posted about how we can use free content as a pricing strategy. So which is it? Should we work for free or not?
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Back when I started thinking of self-publishing, one of the first things I researched was cover artists. In my usual over-thinking/over-analyzing way, I uber-researched the cover artist landscape to track down cover artists and design trends. And I figured some of what I learned might be helpful to others.
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While I paid for a cover designer for my books, I created the bookmarks myself to save money. Several people asked me how I made them complement the cover so well, and since saving money is always a good thing, I figured I should post about the topic.
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On social media, people regularly break the “rule” to avoid discussing religion or politics. Does it no longer apply? The answer depends on who we are and what our goals are. Our brand could be either quiet or loud, and the style of our interactions might affect or inform many aspects of our marketing efforts.
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Whether we want to push our publishers to live up to their marketing promises, hire a marketing team, or do all of our promotion on our own, the best way to make sure things work out the way we want is to be informed. To help educate us, Jennifer Fusco, author and marketing expert, gives a rundown on the basic marketing strategies.
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Many authors continue to blog writing or publishing advice after publication. But just as many authors stop blogging about anything other than release news tidbits for readers once they’re published. Let’s explore how and why we might decide to change our blogging style.
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