Where Normal Need Not Apply
Part of being an author is finding and marketing our book to readers who will love our story. If we think like a business person, we can see how the launching of a new book has many similarities to how businesses launch a new product.
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We often have more ideas for stories than we actually write, and somehow, we choose and prioritize. Why might we not write a story idea that we’re passionate about—and is there anything we can do to overcome those reasons?
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We need to promote our books, as they don’t sell themselves, but most writers avoid thinking about marketing stuff. Yet with the right goals, marketing and promotion can be fun, and Christina Delay is here to show us how.
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Instagram is a fast-growing social media platform, but as authors who focus on words rather than pictures, we might not know how to make it work for us. In Part 2, Monica Corwin shares how to make it work for our brand.
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Instagram is a fast-growing social media platform, but as authors who focus on words rather than pictures, we might not know how to make it work for us. In Part 1, Monica Corwin shares how to make it work for us as an author.
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With the rise of self-publishing, we’ve probably seen books that label the content inside, but if we’re not sure whether we should consider using trigger warnings, Bran L. Ayres is here to share their insights and tips on why they’re important and how to use them.
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With a name like #cockygate, it’s no surprise that the recent trademark brouhaha would elicit some snickers, and some are far too quick to dismiss the situation. But the reasons behind the trademark—as well as what results from the legal battle—affect us all.
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Heads up: You’re going to want to bookmark this post. *smile* The last few weeks have proven that trademark problems are here to stay in the publishing world for all authors of every genre, but we can fight back.
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Even when people are interested in our work, they might not follow through with purchasing our stories. Christina Delay explains how Google AdWords can get previously interested readers to commit and check out our books.
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How much of yourself is in your writing? This question can dig much deeper into who we are than just the superficial, and the more we’re aware of our influences, the more we can improve our stories.
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