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Book Promotion: Getting Out the Word

Product tag with text: Book Promotion Beyond "Buy My Book!"

Many groups and forums for self-published authors compare notes on what works (or doesn’t work) for promoting our work. I’m not a promotion expert—at all. But I’m sharing my experience on what I’ve tried so we all have another data point to consider.

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July 6, 2017

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Author Struggles: Gaining Reviews

Scattered yellow stars with text: Reviews: Gathering Stars for Amazon

There’s no end to the struggles we face as a writer, including gathering reviews for our books. With Amazon’s algorithms, the quality, quantity, and recency of reviews can affect whether potential readers ever see our work, so it’s important to encourage reviews of our story.

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March 30, 2017

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Self Publishing? What’s Your Newsletter Plan? — Part Four

Stick figure at a chalkboard with text: What's Your Newsletter Plan?

Newsletters are an important tool for holding onto our readers from book to book, but they’re most powerful if our subscribers read and take action on our emails: clicking buy links, leaving reviews, etc. Let’s take a look at some strategies that might train our subscribers to click links in our messages.

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November 3, 2016

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Working for “Exposure”? Get the Most Out of It

A deep starry field with text: Making "Exposure" Earn Its Pay

We’ve been discussing when we might be willing to be paid in “exposure.” There are valid reasons for deciding that more exposure will be good for our long-term plans. However, we’d want to make sure that exposure actually materializes in a helpful way and works hard for us.

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February 18, 2016

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Author Newsletters: 6 Tips for Smart Strategies

Line up of information dispensers with text: 6 Tips for Author Newsletters

Approximately seventy bajillion new books are released every day (give or take a few bajillion). Our newly released books might have a hard time being noticed, so when we find readers who like our work, we want to make sure they’re still in our audience for our next book. Enter the email newsletter.

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January 14, 2016

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