newsletters

Self Publishing? Match Your Plans to Your Goals — Part Three

April 6, 2017 Writing Stuff
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My series about Indie Publishing Paths at Fiction University has highlighted some of the choices we have to make as self-published authors, including what our newsletter strategy should be. Can our goals help us decide?

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Author Struggles: Gaining Reviews

March 30, 2017 Over-Achieving Perfectionist
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There’s no end to the struggles we face as a writer, including gathering reviews for our books. With Amazon’s algorithms, the quality, quantity, and recency of reviews can affect whether potential readers ever see our work, so it’s important to encourage reviews of our story.

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Self Publishing? What’s Your Newsletter Plan? — Part Five

December 1, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but we usually have to pay a newsletter service if we have a lot of subscribers. So how can we make sure we’re not wasting money on uninterested subscribers?

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Self Publishing? What’s Your Newsletter Plan? — Part Four

November 3, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but they’re most powerful if our subscribers read and take action on our emails: clicking buy links, leaving reviews, etc. Let’s take a look at some strategies that might train our subscribers to click links in our messages.

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Self Publishing? What’s Your Newsletter Plan? — Part Three

October 6, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but they only work if subscribers open our emails. Let’s take a look at some of the strategies that might compel our subscribers to click on our messages.

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Self Publishing? What’s Your Newsletter Plan? — Part Two

September 1, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but how do we want to grow our list? Do we want to go for quantity or quality? Let’s explore the pros and cons of those two philosophies.

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Self Publishing? What’s Your Newsletter Plan? — Part One

August 4, 2016 Writing Stuff
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One way we can keep our readers from one book to the next is to start a “new release” newsletter. But first, we have to know the best practices for newsletters.

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Working for “Exposure”? Get the Most Out of It

February 18, 2016 Random Musings
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We’ve been discussing when we might be willing to be paid in “exposure.” There are valid reasons for deciding that more exposure will be good for our long-term plans. However, we’d want to make sure that exposure actually materializes in a helpful way and works hard for us.

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Author Newsletters: 6 Tips for Smart Strategies

January 14, 2016 Writing Stuff
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Approximately seventy bajillion new books are released every day (give or take a few bajillion). Our newly released books might have a hard time being noticed, so when we find readers who like our work, we want to make sure they’re still in our audience for our next book. Enter the email newsletter.

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Planning a Book Launch Party (Online or Off!) — Guest: Tamar Hela

July 2, 2015 Random Musings
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When we first start writing, we might want to celebrate becoming an Author. One way we can appreciate our accomplishments is to hold a book launch party. Today’s guest poster is an expert at knowing our options, and she’s sharing her tips, advice, and to-do lists for all types of launch parties.

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