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Working for “Exposure”? Get the Most Out of It

A deep starry field with text: Making "Exposure" Earn Its Pay

We’ve been discussing when we might be willing to be paid in “exposure.” There are valid reasons for deciding that more exposure will be good for our long-term plans. However, we’d want to make sure that exposure actually materializes in a helpful way and works hard for us.

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February 18, 2016

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Author Newsletters: 6 Tips for Smart Strategies

Line up of information dispensers with text: 6 Tips for Author Newsletters

Approximately seventy bajillion new books are released every day (give or take a few bajillion). Our newly released books might have a hard time being noticed, so when we find readers who like our work, we want to make sure they’re still in our audience for our next book. Enter the email newsletter.

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January 14, 2016

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Google’s Fickleness: The Good, the Bad, and the Ugly

Google Logo with text: Adapting to Changes...

If one thing is constant with Google, it’s that they always change. Over the past couple of years, they phased out most of Google Friend Connect and stopped supporting Feedburner. However, I realized recently that I hadn’t talked about their latest changes. Some of their recent changes have been good (Google Authorship), […]

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August 15, 2013

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What Should an Author Website Include?

A web "home" button with text: What Should We Include on Our Author Website?

Some writers—understandably—don’t want to blog. Blogging can take away from our writing time. Thinking of post topics can be difficult. And if we don’t gain a readership (or our blog readership doesn’t cross over into the target audience for our books), it can feel like a waste of time and […]

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March 21, 2013

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You’ll Look Like a Spammer If…

Screen shot of spam subject lines

If you’ve had email for a while, you’re familiar with email spam.  Spammers often try to make their emails seem relevant, with fake warnings about our PayPal or eBay account, etc., but their messages have nothing to do with us (um, yeah, Viagra doesn’t apply to me).  We’re just an email address to […]

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May 22, 2012

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Goodbye, Google Friend Connect–Now What?

Image of Google Friend Connect badge widget

We’ve all seen the Google Friend Connect (GFC) widgets on websites and blogs we visit.  Some sites have asked us to join GFC to qualify for a contest or giveaway.  On our own blogs, we enjoy seeing the avatars of our readers (and the numbers of our “members” go up). […]

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February 28, 2012

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