Where Normal Need Not Apply
Newsletters are an important tool for holding onto our readers from book to book, but they’re most powerful if our subscribers read and take action on our emails: clicking buy links, leaving reviews, etc. Let’s take a look at some strategies that might train our subscribers to click links in our messages.
Pin ItNewsletters are an important tool for holding onto our readers from book to book, but they only work if subscribers open our emails. Let’s take a look at some of the strategies that might compel our subscribers to click on our messages.
Pin ItNewsletters are an important tool for holding onto our readers from book to book, but how do we want to grow our list? Do we want to go for quantity or quality? Let’s explore the pros and cons of those two philosophies.
Pin ItOne way we can keep our readers from one book to the next is to start a “new release” newsletter. But first, we have to know the best practices for newsletters.
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We’ve been discussing when we might be willing to be paid in “exposure.” There are valid reasons for deciding that more exposure will be good for our long-term plans. However, we’d want to make sure that exposure actually materializes in a helpful way and works hard for us.
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Approximately seventy bajillion new books are released every day (give or take a few bajillion). Our newly released books might have a hard time being noticed, so when we find readers who like our work, we want to make sure they’re still in our audience for our next book. Enter the email newsletter.
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When we first start writing, we might want to celebrate becoming an Author. One way we can appreciate our accomplishments is to hold a book launch party. Today’s guest poster is an expert at knowing our options, and she’s sharing her tips, advice, and to-do lists for all types of launch parties.
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If one thing is constant with Google, it’s that they always change. Over the past couple of years, they phased out most of Google Friend Connect and stopped supporting Feedburner. However, I realized recently that I hadn’t talked about their latest changes. Some of their recent changes have been good (Google Authorship), […]
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Some writers—understandably—don’t want to blog. Blogging can take away from our writing time. Thinking of post topics can be difficult. And if we don’t gain a readership (or our blog readership doesn’t cross over into the target audience for our books), it can feel like a waste of time and […]
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If you’ve had email for a while, you’re familiar with email spam. Spammers often try to make their emails seem relevant, with fake warnings about our PayPal or eBay account, etc., but their messages have nothing to do with us (um, yeah, Viagra doesn’t apply to me). We’re just an email address to […]
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