Where Normal Need Not Apply
Many authors try to create a sense of friendship and connection to their readers. But some “authors” aren’t authors at all—they’re marketing people using ghostwriters and fake personas to trick readers into forming those connections.
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Sometimes a “refresh” of our brand isn’t enough to match the changes we want to make to our online life. Let’s explore what we might want to watch out for when we’re considering a major change.
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Our platform consists of online components, such as our website and social media accounts, that we use to get our messages out. But we can fall behind on keeping those components up-to-date and need to do a little spring cleaning.
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To celebrate the 10-year blogiversary of Angela Ackerman and Becca Puglisi’s Writers Helping Writers site, I’m giving away their books to those who help make my Writing Skills Master Lists project as complete as possible.
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Writers find inspiration everywhere. That’s one reason why travel can be very inspiring to us. Yet inspiration doesn’t always work out like we planned, and we might need to watch out for inspiration leading us astray.
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For every author who’s been successful with Facebook Ads, dozens more have seen their investment disappear. Christina Delay’s sharing her advice on learning about our readers and reaching out to them with Facebook.
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Science can be influenced by societal assumptions, so we certainly can’t keep “social ideas” out of our fiction. Our preferences, biases, beliefs, assumptions, etc. affect everything—whether we recognize them or not.
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There’s no “always right” approach to our brand’s voice. The traditional advice is to avoid talking about religion or politics, but in a politicized world, should our personal beliefs play a role in our brand or not?
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Encouragement, cheerleading, or just plain listening might seem simple or shallow…until that’s exactly what you need. Even if all you do is read my posts, you’re helping me.
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As a writer we can suffer from the impostor syndrome, feeling like a newbie many times over. But we all have expertise in something, and now’s your chance to help others and share what you know.
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