Beyond a “Refresh”: Changing Our Brand
Sometimes a “refresh” of our brand isn’t enough to match the changes we want to make to our online life. Let’s explore what we might want to watch out for when we’re considering a major change.
Pin ItWhere Normal Need Not Apply
Blogging, social media, and online reputations. Sample topics: the writing community, developing our website, blogging issues, protecting our online reputation, interacting on social media, etc.
Sometimes a “refresh” of our brand isn’t enough to match the changes we want to make to our online life. Let’s explore what we might want to watch out for when we’re considering a major change.
Pin ItOur platform consists of online components, such as our website and social media accounts, that we use to get our messages out. But we can fall behind on keeping those components up-to-date and need to do a little spring cleaning.
Pin ItFor every author who’s been successful with Facebook Ads, dozens more have seen their investment disappear. Christina Delay’s sharing her advice on learning about our readers and reaching out to them with Facebook.
Pin ItThere’s no “always right” approach to our brand’s voice. The traditional advice is to avoid talking about religion or politics, but in a politicized world, should our personal beliefs play a role in our brand or not?
Pin ItAbout a year ago, I talked about what we should do for our author website. I’d recommended adding bonus content for our readers, and I finally followed my own advice. *smile*
Pin ItEvery blog is unique. Every blog’s community of visitors—and their tendency to leave comments or their style of comments—is unique as well.
Here, I’ve been blessed with a great community of blog readers, and as part of my website resign, I tried to find a better comment system to help.
A few weeks ago, I hinted that I’ve been busy working on a secret project. If you’re visiting this post online, you can see the evidence of that project right here: a brand-spanking-new website! Shiny!
Pin ItWe can’t do it all, and as Jenny Hansen mentioned recently, that includes limiting our social media platforms. It’s so easy in this business to overdo things, and that includes our branding efforts. Let’s take a look at how to find (and keep) the right balance for the sake of our sanity.
Pin ItMany forms of writing include visual elements, but there’s a difference between images that simply provide a visual element, and images that add to the writing. Let’s take a look at how we can make the visuals we include with our work add to the meaning of our words.
Pin ItEven though many writers are introverts, that doesn’t mean we want to stay isolated or holed up in our home all the time. Tamar Hela shares her tips on how to stay connected to the writing community no matter where life takes us.
Pin It