Where Normal Need Not Apply
Whether we want to push our publishers to live up to their marketing promises, hire a marketing team, or do all of our promotion on our own, the best way to make sure things work out the way we want is to be informed. To help educate us, Jennifer Fusco, author and marketing expert, gives a rundown on the basic marketing strategies.
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One truism in writing that’s often repeated is “write what you know.” But that advice can be harmful—at least for fiction writing. I much prefer the advice: Write what you want to learn about. Being open to learning new things for our writing can enrich our lives—and be fun!
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Whether we publish indie or traditionally, we may want to start a company at some point in our writing career, either for our pen name or for a publishing imprint or author services business. Today, I’m excited to have Kathryn Goldman here to share with us the legal aspects of starting our own company.
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I’m a perfectionist, so I had to get over a lot of my own issues to be able to publish my stories. Many steps along our writing path can make us uncomfortable, as we’re not perfect, not ready. But I never would have been able to publish if I hadn’t pushed myself to be comfortable with being uncomfortable.
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It’s been almost a week since my release of Unintended Guardian, and I’ve been getting lots of questions about how I made my decisions for what to do with my books. Let’s start at the beginning: How did I decide on my publishing path? For that, we have to go back to when I first started on my writing career path.
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A bit over a year ago, Beyoncé surprised the music world by secretly dropping a new album with zero promotion in advance. Can we apply this strategy to the publishing world? If we run a lot of promo pre-release, by the time we have buy links, will people think our book is old news?
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Many large, life-changing events can scare us—even terrify us. We might think, “It’s a good thing I didn’t know how hard it would be, or I might not have done it.” Sometimes writing or publishing can be terrifying, yet we have to move past our fears.
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As we go through life, we often struggle to recognize our progress. That’s especially the case when life feels like a giant treadmill that goes nowhere and accomplishes nothing. Milestones are one way for us to mark our progress, and they’re also great for reminding us to stop and celebrate the little (or sometimes, not so little) things.
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At some point, we’re likely to run into negativity in our writing-lives. Feedback might be filled with cruel “give up” put-downs. We might be attacked by internet trolls. Reviews might rip apart us, personally, instead of focusing on our book. So the question then becomes, what are we willing to do to avoid it?
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We often see inspirational quotes about how we’re the only one who can write our story. But sometimes we might look at that quote and think we’re not anyone special, so our story wouldn’t be anything special either. Let’s talk about how to get over the doubt and discover why might someone care about our stories.
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