Where Normal Need Not Apply
We can all thank the European Union’s (EU) new GDPR rules for the deluge of “verify your email subscription” or notifications of an updated privacy policy recently. The flood can make us wonder if we need to send out emails about our privacy policy or subscription confirmation as well.
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Even when people are interested in our work, they might not follow through with purchasing our stories. Christina Delay explains how Google AdWords can get previously interested readers to commit and check out our books.
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Authors have been talking about the new EU privacy law known as GDPR and what it means for writers. We might assume it doesn’t apply to us, but it’ll affect most of us in surprising ways. Kharma Kelley is here with all the answers for how we need to get ready.
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Yesterday I played with Lumen5, a super-easy video creator. It makes it easy to create videos from blog posts or other writing in just a few minutes. Should we use it? Let’s take a look at how we might use it for promotion.
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Many authors try to create a sense of friendship and connection to their readers. But some “authors” aren’t authors at all—they’re marketing people using ghostwriters and fake personas to trick readers into forming those connections.
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Sometimes a “refresh” of our brand isn’t enough to match the changes we want to make to our online life. Let’s explore what we might want to watch out for when we’re considering a major change.
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Our platform consists of online components, such as our website and social media accounts, that we use to get our messages out. But we can fall behind on keeping those components up-to-date and need to do a little spring cleaning.
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To celebrate the 10-year blogiversary of Angela Ackerman and Becca Puglisi’s Writers Helping Writers site, I’m giving away their books to those who help make my Writing Skills Master Lists project as complete as possible.
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For every author who’s been successful with Facebook Ads, dozens more have seen their investment disappear. Christina Delay’s sharing her advice on learning about our readers and reaching out to them with Facebook.
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Encouragement, cheerleading, or just plain listening might seem simple or shallow…until that’s exactly what you need. Even if all you do is read my posts, you’re helping me.
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