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Handling Bad Reviews: Lessons from Amy’s Baking Company

Kitchen Nightmares logo with "Kitchen" crossed out and "Author" added in

On Facebook a few weeks ago, my friend Angela Ackerman dared me to order a pizza from Amy’s Baking Company and send it back (and to record the confrontation). Not one to create drama, I declined. *smile* But then I had to know what prompted her dare. The details were even […]

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May 28, 2013

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How Fake Reviews Hurt Everyone

Close up of fake fruit and text: "Reviews: Are They Real or Fake?"

I had the idea for this post over a month ago after seeing a Slate article about the “epidemic” of niceness in online book culture. Their point boiled down to whether all the friendliness on social media made people feel they couldn’t say bad things about books. I was going […]

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September 25, 2012

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You’ll Look Like a Spammer If…

Screen shot of spam subject lines

If you’ve had email for a while, you’re familiar with email spam.  Spammers often try to make their emails seem relevant, with fake warnings about our PayPal or eBay account, etc., but their messages have nothing to do with us (um, yeah, Viagra doesn’t apply to me).  We’re just an email address to […]

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May 22, 2012

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