Newsletters are an important tool for holding onto our readers from book to book, but we usually have to pay a newsletter service if we have a lot of subscribers. So how can we make sure we’re not wasting money on uninterested subscribers?
Newsletters are an important tool for holding onto our readers from book to book, but they’re most powerful if our subscribers read and take action on our emails: clicking buy links, leaving reviews, etc. Let’s take a look at some strategies that might train our subscribers to click links in our messages.
In traditional publishing, authors (and their readers) are often stuck with errors, but with ebooks, POD, and self-publishing, files are easy to fix and upload. Should authors make changes, or should books be set in stone?
Newsletters are an important tool for holding onto our readers from book to book, but they only work if subscribers open our emails. Let’s take a look at some of the strategies that might compel our subscribers to click on our messages.
One of the things we struggle with as artists is handling the business side of writing. Today, Kathryn Goldman, an intellectual property attorney, is sharing insights on the business considerations for using pen names, whether for branding, copyright, or even content protection purposes.
Many new writers define “being a writer” as writing full-time, as though having day job equals an admission of failure or demonstrates a lack of professionalism. However, most writers do have day jobs, and that’s not necessarily a bad thing.
Newsletters are an important tool for holding onto our readers from book to book, but how do we want to grow our list? Do we want to go for quantity or quality? Let’s explore the pros and cons of those two philosophies.
Over the years, a sharp division has split the writing community into two camps: traditional publishing and self-publishing. However, the current us-vs.-them attitude doesn’t seem nearly as bad as it used to be. When writers research their options for which path they should take, what advice do they encounter now?
This year at RWA, I was eligible to attend special published-authors-only workshops geared toward those with more experience, and I want to share some of the highlights from those workshops, as I think we can all benefit from many of the insights.