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Career Planning for Writers

Branding and goal planning. Sample topics: deciding on your goals and priorities, branding issues, entrepreneurship, platform building and ownership, series vs. stand-alone stories, etc.

How Do You Decide on Your Author Brand – Part Two

Girl with Shush Finger

Disclaimer: I love Maureen Johnson’s “I am not a brand” manifesto down to the last punctuation mark.  That’s not the approach to branding I’m talking about. An author’s brand isn’t about selling.  It’s about recognizing that what we say and how we act affects what others think of us.  It’s about then […]

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January 6, 2011

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How Do You Decide on Your Author Brand? – Part One

Venetian Mask

I’m being interviewed over at Rachel Firasek’s blog today.  Me!  I’m marking this day on the calendar for sure.  However, before sending you over there, I wanted to share with you some thoughts about this “branding” thing authors have to keep in mind now. Yesterday, Roni Loren (my friend from […]

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January 4, 2011

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Are Writers Conferences Worth It?

Dollar Sign

I’ve now recovered enough from the RWA National Conference to talk about my experience.  *takes deep breath*  Er, or not… The word “overwhelming” was invented for experiences like this.  I can try to describe it, but I fear I’ll run out of words (a horrifying thought for a writer!).  It […]

August 4, 2010

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What Are You Willing to Risk For Your Dream?

Nametag Badge

I leave today for the RWA National Conference in Florida.  After weeks of planning, shopping, and packing, and after spending way too much money on  airfare and a new wardrobe (my usual Arizona t-shirt and shorts wouldn’t cut it at a professional conference), I find myself wondering if it’s all […]

July 27, 2010

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A Perfectionist’s Guide to Website Creation, Part Three

Professional Businesswoman

In Part One, I covered the infrastructure of my website, and in Part Two, I touched on some of the ways I customized my website.  But the issue really comes down to why.  Why would I spend so much time being nitpicky and adding functionality that I won’t need until […]

July 19, 2010

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