branding

Marketing 101: Creating a Strategy — Guest: Jennifer Fusco

March 26, 2015 Writing Stuff
Thumbnail image for Marketing 101: Creating a Strategy — Guest: Jennifer Fusco

Whether we want to push our publishers to live up to their marketing promises, hire a marketing team, or do all of our promotion on our own, the best way to make sure things work out the way we want is to be informed. To help educate us, Jennifer Fusco, author and marketing expert, gives a rundown on the basic marketing strategies.

Pin It
Click here to read more

Should We Change Our Blogging Style?

March 10, 2015 Random Musings
Thumbnail image for Should We Change Our Blogging Style?

Many authors continue to blog writing or publishing advice after publication. But just as many authors stop blogging about anything other than release news tidbits for readers once they’re published. Let’s explore how and why we might decide to change our blogging style.

Pin It
Click here to read more

How Do You Handle Negativity from Others?

January 13, 2015 Writing Stuff
Thumbnail image for How Do You Handle Negativity from Others?

At some point, we’re likely to run into negativity in our writing-lives. Feedback might be filled with cruel “give up” put-downs. We might be attacked by internet trolls. Reviews might rip apart us, personally, instead of focusing on our book. So the question then becomes, what are we willing to do to avoid it?

Pin It
Click here to read more

Branding 101: What’s Your Story?

January 8, 2015 Writing Stuff
Thumbnail image for Branding 101: What’s Your Story?

We often see inspirational quotes about how we’re the only one who can write our story. But sometimes we might look at that quote and think we’re not anyone special, so our story wouldn’t be anything special either. Let’s talk about how to get over the doubt and discover why might someone care about our stories.

Pin It
Click here to read more

The Pros and Cons of Switching Genres — Guest: Summerita Rhayne

November 6, 2014 Writing Stuff
Thumbnail image for The Pros and Cons of Switching Genres — Guest: Summerita Rhayne

We often choose which story to focus on by writing the idea that pesters us the most. That “squeaky wheel” path might lead us to hop genres without meaning to, and our brand is often tied to our genre. So should we ignore that idea? Learn some of the pros and cons we should keep in mind if we consider following our muse’s lead.

Pin It
Click here to read more

Do You Have a “Must Read” List of Blogs?

November 4, 2014 Random Musings
Thumbnail image for Do You Have a “Must Read” List of Blogs?

As writers, most of us are insanely busy. *raises hand* And it can be difficult to find time to dedicate to writing. So I’m picky about the number and quality of blogs on my “must read” list. They have to earn their spot—and keep earning their spot. So why would I turn over control of my blog to others for most of a month?

Pin It
Click here to read more

OnDemand Workshops & Blogging Basics

October 14, 2014 News
Thumbnail image for OnDemand Workshops & Blogging Basics

On social media, I often encourage people to ask me questions. That’s not a superficial platitude. I am pathologically helpful, so when a reader asked for my advice about blogging, specifically how we would start and when we should get started, I decided to do a mega-link post with all my tips.

Pin It
Click here to read more

When Do Writers Need a Business Plan?

September 2, 2014 Writing Stuff
Thumbnail image for When Do Writers Need a Business Plan?

When we’re first starting out as writers, creating a business plan might be the last thing we want to do. However, a business plan can be anything we want it to be. In truth, there are far more non-business things we could include in a “business” plan than we might assume.

Pin It
Click here to read more

Lessons from RWA14: Techniques for Sales Success

August 5, 2014 Writing Stuff
Thumbnail image for Lessons from RWA14: Techniques for Sales Success

This past weekend, author Hugh Howey shared Liliana Hart’s self-publishing method, which she calls “5 down and 1 in the hole.” It’s easy to look at her self-publishing success (over 2 million ebooks sold) and chalk it up to luck. However, I heard advice that complemented her technique throughout the RWA Annual Conference.

Pin It
Click here to read more

Blogging Tip: Increase Shares with Images that Pop

May 20, 2014 Over-Achieving Perfectionist
Thumbnail image for Blogging Tip: Increase Shares with Images that Pop

Images help our blog post be noticed, and many social media sites (where our post might be shared) focus on images as well. So including an image with our post means that we’re not only capturing readers’ attention, but we’re also increasing the odds that our post will be shared. Great! But not all images are appropriate for our blog.

Pin It
Click here to read more