branding

Genre Reading: Is “Escapism” a Bad Thing?

April 18, 2017 For Readers
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Certain types of reading are sometimes valued more than others. One descriptive term that’s often used as a put-down for genre stories is escapism, but is romance or any other genre story really “escapism”? What does that mean? Is escapism a “bad” thing, and if so, why?

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Self Publishing? Match Your Plans to Your Goals — Part Three

April 6, 2017 Writing Stuff
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My series about Indie Publishing Paths at Fiction University has highlighted some of the choices we have to make as self-published authors, including what our newsletter strategy should be. Can our goals help us decide?

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Branding 101: Keeping Our Sanity while Building a Brand

March 23, 2017 Over-Achieving Perfectionist
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We can’t do it all, and as Jenny Hansen mentioned recently, that includes limiting our social media platforms. It’s so easy in this business to overdo things, and that includes our branding efforts. Let’s take a look at how to find (and keep) the right balance for the sake of our sanity.

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Are There Story Elements You Avoid Writing?

February 23, 2017 Writing Stuff
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The stories we write are affected by our worldview, but that’s not the only thing that might make us avoid writing about certain elements. By looking at the other reasons we might have, we can decide whether our avoidance makes sense or points out an opportunity to improve.

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How to Make Our Blog Images Tell a Story

February 21, 2017 Over-Achieving Perfectionist
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Many forms of writing include visual elements, but there’s a difference between images that simply provide a visual element, and images that add to the writing. Let’s take a look at how we can make the visuals we include with our work add to the meaning of our words.

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Self Publishing? Match Your Plans to Your Goals — Part Two

February 2, 2017 Writing Stuff
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My series about Indie Publishing Paths at Fiction University has highlighted some of the choices we have to make as self-published authors, including how to keep readers. Can our goals help us decide?

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Book Marketing: How to Get Feedback — Guest: Jefferson Smith

December 20, 2016 Writing Stuff
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Marketing a book—including its cover, title, tagline, and blurb—to appeal to readers is a different skill set from writing a book, and getting feedback on those elements can be tricky. Today Jefferson Smith shares a resource for improving those critical aspects of our writing.

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5 Ways to Discover & Develop Our Voice

December 8, 2016 Writing Stuff
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Many people have tried to identify what goes into creating our voice, but it’s a hard thing to define. We often just know it when we see it. Voice is personal—not just for writers, but also for readers. Yet we can identify—and strengthen—the 5 elements that go into our voice.

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Self Publishing? What’s Your Newsletter Plan? — Part Four

November 3, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but they’re most powerful if our subscribers read and take action on our emails: clicking buy links, leaving reviews, etc. Let’s take a look at some strategies that might train our subscribers to click links in our messages.

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Self Publishing? What’s Your Newsletter Plan? — Part Three

October 6, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but they only work if subscribers open our emails. Let’s take a look at some of the strategies that might compel our subscribers to click on our messages.

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