branding

Save Money by Designing Your Own Promo

June 18, 2015 Writing Stuff
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While I paid for a cover designer for my books, I created the bookmarks myself to save money. Several people asked me how I made them complement the cover so well, and since saving money is always a good thing, I figured I should post about the topic.

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Branding 101: What’s Your Brand’s Voice?

May 28, 2015 Writing Stuff
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On social media, people regularly break the “rule” to avoid discussing religion or politics. Does it no longer apply? The answer depends on who we are and what our goals are. Our brand could be either quiet or loud, and the style of our interactions might affect or inform many aspects of our marketing efforts.

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Marketing 101: Creating a Strategy — Guest: Jennifer Fusco

March 26, 2015 Writing Stuff
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Whether we want to push our publishers to live up to their marketing promises, hire a marketing team, or do all of our promotion on our own, the best way to make sure things work out the way we want is to be informed. To help educate us, Jennifer Fusco, author and marketing expert, gives a rundown on the basic marketing strategies.

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Should We Change Our Blogging Style?

March 10, 2015 Random Musings
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Many authors continue to blog writing or publishing advice after publication. But just as many authors stop blogging about anything other than release news tidbits for readers once they’re published. Let’s explore how and why we might decide to change our blogging style.

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How Do You Handle Negativity from Others?

January 13, 2015 Writing Stuff
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At some point, we’re likely to run into negativity in our writing-lives. Feedback might be filled with cruel “give up” put-downs. We might be attacked by internet trolls. Reviews might rip apart us, personally, instead of focusing on our book. So the question then becomes, what are we willing to do to avoid it?

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Branding 101: What’s Your Story?

January 8, 2015 Writing Stuff
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We often see inspirational quotes about how we’re the only one who can write our story. But sometimes we might look at that quote and think we’re not anyone special, so our story wouldn’t be anything special either. Let’s talk about how to get over the doubt and discover why might someone care about our stories.

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The Pros and Cons of Switching Genres — Guest: Summerita Rhayne

November 6, 2014 Writing Stuff
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We often choose which story to focus on by writing the idea that pesters us the most. That “squeaky wheel” path might lead us to hop genres without meaning to, and our brand is often tied to our genre. So should we ignore that idea? Learn some of the pros and cons we should keep in mind if we consider following our muse’s lead.

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Do You Have a “Must Read” List of Blogs?

November 4, 2014 Random Musings
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As writers, most of us are insanely busy. *raises hand* And it can be difficult to find time to dedicate to writing. So I’m picky about the number and quality of blogs on my “must read” list. They have to earn their spot—and keep earning their spot. So why would I turn over control of my blog to others for most of a month?

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OnDemand Workshops & Blogging Basics

October 14, 2014 News
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On social media, I often encourage people to ask me questions. That’s not a superficial platitude. I am pathologically helpful, so when a reader asked for my advice about blogging, specifically how we would start and when we should get started, I decided to do a mega-link post with all my tips.

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When Do Writers Need a Business Plan?

September 2, 2014 Writing Stuff
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When we’re first starting out as writers, creating a business plan might be the last thing we want to do. However, a business plan can be anything we want it to be. In truth, there are far more non-business things we could include in a “business” plan than we might assume.

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