branding

The Business of Writing: Pen Names — Guest: Kathryn Goldman

September 29, 2016 Writing Stuff
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One of the things we struggle with as artists is handling the business side of writing. Today, Kathryn Goldman, an intellectual property attorney, is sharing insights on the business considerations for using pen names, whether for branding, copyright, or even content protection purposes.

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Pros & Cons: Referencing the Real World in Our Story

September 6, 2016 Writing Stuff
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Should we refer to the real world in our fictional story? Let’s take a look at the pros and cons and why we might want to include those references, as well as why we might not.

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Self Publishing? What’s Your Newsletter Plan? — Part Two

September 1, 2016 Writing Stuff
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Newsletters are an important tool for holding onto our readers from book to book, but how do we want to grow our list? Do we want to go for quantity or quality? Let’s explore the pros and cons of those two philosophies.

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10 Tips for Making Tumblr Work for Writers — Guest: Davonne Burns

June 9, 2016 Over-Achieving Perfectionist
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As writers, we’re always struggling to find time for everything, including social media. But every social media platform is different, so just because we don’t like one platform doesn’t mean another one won’t be a perfect fit, especially if we want to be where our readers are.

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What to Look for in Published-Author Contests

May 24, 2016 Writing Stuff
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With another final under Treasured Claim’s belt, my debut has now finaled five times in three contests for published books. So today seems like a good time to touch upon the contest arena for published books.

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Does Missing a Deadline Make Us Unprofessional?

April 5, 2016 Writing Stuff
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As writers, we face deadlines and commitments every time we turn around. So we’re likely to be familiar with the pressure of deadlines and the expectation of meeting our commitments. But what happens when we can’t meet them? How bad is it for us and our reputation?

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Egos in Publishing: The Good, the Bad, & the Ugly

March 22, 2016 Random Musings
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Everyone has an ego, a sense of how they fit into the world. In the publishing world, that “everyone” includes the newbie writer and the multi-published NYT bestseller, the professionals of traditional publishing and self-publishing. Sometimes egos are healthy and helpful for getting things done. Other times…not so much.

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Working for “Exposure”? Get the Most Out of It

February 18, 2016 Random Musings
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We’ve been discussing when we might be willing to be paid in “exposure.” There are valid reasons for deciding that more exposure will be good for our long-term plans. However, we’d want to make sure that exposure actually materializes in a helpful way and works hard for us.

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Should We Work for Free?

February 16, 2016 Random Musings
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Kristen Lamb wrote last week about how the “culture of free” is killing creatives. Too often, we’re expected to work “for exposure.” At the same time, I recently posted about how we can use free content as a pricing strategy. So which is it? Should we work for free or not?

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6 Tips for Finding a Cover Artist

October 6, 2015 Writing Stuff
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Back when I started thinking of self-publishing, one of the first things I researched was cover artists. In my usual over-thinking/over-analyzing way, I uber-researched the cover artist landscape to track down cover artists and design trends. And I figured some of what I learned might be helpful to others.

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