branding

When Do Writers Need a Business Plan?

September 2, 2014 Writing Stuff
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When we’re first starting out as writers, creating a business plan might be the last thing we want to do. However, a business plan can be anything we want it to be. In truth, there are far more non-business things we could include in a “business” plan than we might assume.

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Lessons from RWA14: Techniques for Sales Success

August 5, 2014 Writing Stuff
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This past weekend, author Hugh Howey shared Liliana Hart’s self-publishing method, which she calls “5 down and 1 in the hole.” It’s easy to look at her self-publishing success (over 2 million ebooks sold) and chalk it up to luck. However, I heard advice that complemented her technique throughout the RWA Annual Conference.

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Blogging Tip: Increase Shares with Images that Pop

May 20, 2014 Over-Achieving Perfectionist
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Images help our blog post be noticed, and many social media sites (where our post might be shared) focus on images as well. So including an image with our post means that we’re not only capturing readers’ attention, but we’re also increasing the odds that our post will be shared. Great! But not all images are appropriate for our blog.

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Should We Learn to Write Series?

April 22, 2014 Writing Stuff
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Many books recently on the bestseller lists have been part of series. From the Divergent series to the new cliffhanger and serial books, series are a popular trend. But what if we don’t naturally write series? Will we be left behind? The “lessons learned” section in my post about Beverly Kendall’s self-publishing report reiterated the […]

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Can Genre Fiction Be “Art”?

April 17, 2014 Writing Stuff
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We have a hard time defining literary fiction. Society gives us assumptions on the relative value of genre vs. literary fiction, but those assumptions miss the point. Assigning value judgments to the labels “literary” and “genre” doesn’t make sense because preferences are subjective opinions and there’s no “better” or “worse.”

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WANACon: New Workshops and a Giveaway

January 28, 2014 Writing Stuff
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It’s time for another WANACon! Yay! This WANACon is scheduled for February 21 and 22, 2014 at a computer near you. In addition to the usual Craft, Social Media, and Business workshops, Kristen Lamb and her WANA International organization have decided this WANACon will pay special attention to the Romance genre in celebration of Valentine’s […]

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Know Your Goals: Artist-Author or Professional-Author?

January 23, 2014 Writing Stuff
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The headline of this post isn’t a trick question. There isn’t only “one right answer.” As writers, we’re allowed to have different goals. Some might dream of money, others of making a difference in readers’ lives, or some a combination of both. Too often in the discussions about “how to be successful,” the emphasis is […]

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What Are You Looking for in Your Reading Choices?

January 9, 2014 Writing Stuff
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Last time, we talked about our reading habits and whether the price of an ebook affects its ranking in our to-be-read pile. (If you haven’t answered the polls with your answers to that question yet, please check out that post.) Today we’ll continue the reading-habits theme with two other issues that relate to reader expectations. […]

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Ebooks: What We Buy vs. What We Read

January 7, 2014 Random Musings
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Between the rise of self-publishing and the agency pricing settlement, the industry is struggling with how to price ebooks. Before the settlement, many self-published authors enjoyed the attention they received at the low end of the pricing scale. On the other hand, many traditionally published authors bemoaned the high prices their publishers set for their […]

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Branding 101: Do You Have a Tagline?

December 31, 2013 Writing Stuff
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Even though I’m not a big fan of Facebook, I’ve been spending more time there lately. A major reason for that is I’ve discovered some fantastically helpful FB groups. One of the best is Facebook the WANA Way, started by Facebook guru Lisa Hall-Wilson. Lisa’s been a guest here before, comparing Facebook’s Profiles and Pages, […]

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