branding

10 Tips for Making Tumblr Work for Writers — Guest: Davonne Burns

June 9, 2016 Over-Achieving Perfectionist
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As writers, we’re always struggling to find time for everything, including social media. But every social media platform is different, so just because we don’t like one platform doesn’t mean another one won’t be a perfect fit, especially if we want to be where our readers are.

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What to Look for in Published-Author Contests

May 24, 2016 Writing Stuff
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With another final under Treasured Claim’s belt, my debut has now finaled five times in three contests for published books. So today seems like a good time to touch upon the contest arena for published books.

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Does Missing a Deadline Make Us Unprofessional?

April 5, 2016 Writing Stuff
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As writers, we face deadlines and commitments every time we turn around. So we’re likely to be familiar with the pressure of deadlines and the expectation of meeting our commitments. But what happens when we can’t meet them? How bad is it for us and our reputation?

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Egos in Publishing: The Good, the Bad, & the Ugly

March 22, 2016 Random Musings
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Everyone has an ego, a sense of how they fit into the world. In the publishing world, that “everyone” includes the newbie writer and the multi-published NYT bestseller, the professionals of traditional publishing and self-publishing. Sometimes egos are healthy and helpful for getting things done. Other times…not so much.

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Working for “Exposure”? Get the Most Out of It

February 18, 2016 Random Musings
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We’ve been discussing when we might be willing to be paid in “exposure.” There are valid reasons for deciding that more exposure will be good for our long-term plans. However, we’d want to make sure that exposure actually materializes in a helpful way and works hard for us.

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Should We Work for Free?

February 16, 2016 Random Musings
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Kristen Lamb wrote last week about how the “culture of free” is killing creatives. Too often, we’re expected to work “for exposure.” At the same time, I recently posted about how we can use free content as a pricing strategy. So which is it? Should we work for free or not?

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6 Tips for Finding a Cover Artist

October 6, 2015 Writing Stuff
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Back when I started thinking of self-publishing, one of the first things I researched was cover artists. In my usual over-thinking/over-analyzing way, I uber-researched the cover artist landscape to track down cover artists and design trends. And I figured some of what I learned might be helpful to others.

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Save Money by Designing Your Own Promo

June 18, 2015 Writing Stuff
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While I paid for a cover designer for my books, I created the bookmarks myself to save money. Several people asked me how I made them complement the cover so well, and since saving money is always a good thing, I figured I should post about the topic.

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Branding 101: What’s Your Brand’s Voice?

May 28, 2015 Writing Stuff
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On social media, people regularly break the “rule” to avoid discussing religion or politics. Does it no longer apply? The answer depends on who we are and what our goals are. Our brand could be either quiet or loud, and the style of our interactions might affect or inform many aspects of our marketing efforts.

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Marketing 101: Creating a Strategy — Guest: Jennifer Fusco

March 26, 2015 Writing Stuff
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Whether we want to push our publishers to live up to their marketing promises, hire a marketing team, or do all of our promotion on our own, the best way to make sure things work out the way we want is to be informed. To help educate us, Jennifer Fusco, author and marketing expert, gives a rundown on the basic marketing strategies.

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