Newsletters are an important tool for holding onto our readers from book to book, but they only work if subscribers open our emails. Let’s take a look at some of the strategies that might compel our subscribers to click on our messages.
One of the things we struggle with as artists is handling the business side of writing. Today, Kathryn Goldman, an intellectual property attorney, is sharing insights on the business considerations for using pen names, whether for branding, copyright, or even content protection purposes.
Newsletters are an important tool for holding onto our readers from book to book, but how do we want to grow our list? Do we want to go for quantity or quality? Let’s explore the pros and cons of those two philosophies.
As writers, we’re always struggling to find time for everything, including social media. But every social media platform is different, so just because we don’t like one platform doesn’t mean another one won’t be a perfect fit, especially if we want to be where our readers are.
With another final under Treasured Claim’s belt, my debut has now finaled five times in three contests for published books. So today seems like a good time to touch upon the contest arena for published books.
As writers, we face deadlines and commitments every time we turn around. So we’re likely to be familiar with the pressure of deadlines and the expectation of meeting our commitments. But what happens when we can’t meet them? How bad is it for us and our reputation?
Everyone has an ego, a sense of how they fit into the world. In the publishing world, that “everyone” includes the newbie writer and the multi-published NYT bestseller, the professionals of traditional publishing and self-publishing. Sometimes egos are healthy and helpful for getting things done. Other times…not so much.
We’ve been discussing when we might be willing to be paid in “exposure.” There are valid reasons for deciding that more exposure will be good for our long-term plans. However, we’d want to make sure that exposure actually materializes in a helpful way and works hard for us.
Kristen Lamb wrote last week about how the “culture of free” is killing creatives. Too often, we’re expected to work “for exposure.” At the same time, I recently posted about how we can use free content as a pricing strategy. So which is it? Should we work for free or not?